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ET Canada launches TIFF specials on Twitter

Festival sponsor Nespresso will promote the streams.

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Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.

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Judges announced for 2019 AToMiC Awards

An online jury has been added this year to recognize the most forward-thinking work in marketing and media.

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The ‘Ancestry’ of Gusto’s new cooking series

Gusto Worldwide Media, Ancestry and Bell Media have partnered on a 16-part series featuring cuisine inspired by people’s genetic backgrounds.

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TIFF 2018: Aurora partners for pop-up and parity

On top of hosting red carpet and press events, the licensed cannabis producer will sponsor TIFF’s gender parity initiatives.

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MiQ adds head of agency sales

Jim Davis, who previously headed up partnerships at Snapchat, will help steer more agencies toward MiQ’s offerings.

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Where does Canada stack up for OTT subscription?

The SVOD is gaining ground in English Canada, but Quebec still has reservations.

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MightyHive launches in Canada

Former Cadreon MD Tessa Ohlendorf has been tapped to lead the programmatic and digital consultancy.

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BMO lands on top: Media Monitors

Meanwhile, Bell Mobility topped the Montreal charts.

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Fuel Digital Media adds Le Monde

Founder John Sclapari said the deal represents a chance for advertisers to reach affluent French Canadians while pairing with brand-safe content.

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Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

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Brunet sponsors ad-free radio broadcast

The Quebec pharmaceuticals brand will integrate into episodes of the new drive-home show Véronique et les fantastiques.

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TIFF 2018: Lyft inks first festival partnership

The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.

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AccuWeather strikes location partnership with Foursquare

The new feature will make ads more contextual and targeted.

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City unveils its fall premiere dates

This year, the network is focusing on retaining older audiences and delivering more drama.