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Kit Kat’s quick hits take a Super Bowl strategy social

After pushing its contest hashtag all season, Kit Kat makes its Super Bowl play on TV, Twitter and Snapchat.

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Bell Media’s SnackableTV comes out of beta

An ad-supported version will launch later this year.

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CTV, Comedy reveal air dates for original mid-season shows

Corner Gas Animated, The Detail and the popular MasterChef Canada have found their place on Bell Media’s schedules.

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Spotted! Soup’s on!

Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.

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Behind CBC’s unconventional Crawford release

The unconventional family comedy’s unique strategy aims to avoid clashing with the Winter Olympics.

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ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers

CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.

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Google’s ad revenues are up, but so are its costs

Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

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News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

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Canadian speed skater goes crypto for sponsorship

Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.

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Home to Win welcomes four new sponsors

Six brands from previous seasons will also return for broadcast integration and digital vignettes.

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Graham Moysey on his new role at IPG

The media veteran is about to get his first taste of agency life.

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Facebook tracks North American daily user declines

The company’s ad revenues grew last quarter, but time-spent has dropped.

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Tangerine becomes the Raptors’ official bank

Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.