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Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

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Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.

Toronto Star

ICYMI: The Star paywall goes back up

Plus, CBC says goodbye to ‘fake news’ with the cancellation of This is That.

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How newspaper closures affect local coverage: study

Public Policy Forum explores the gaps in coverage, while MiC takes a closer look at dwindling ad options.

Style Scout

ET Canada goes after a new audience on YouTube

The brand’s first YouTube series shifts its targeting to men.

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Fallsview Casino dips into AI with chatbot campaign

The campaign, which runs until the end of the year, was created in collaboration with Oath and OMD.

Knix Creative

Knix makes its first OOH move

Founder Joanna Griffiths says the time has come for mass brand-building efforts, rather than just demo ads on social.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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People moves: Touche, Wavemaker and more

Place-based advertising company Rouge Media has also staffed up across multiple departments.

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Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

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Refinery29 makes its entry into Canada

The U.S.-based digital media company has tapped former Chatelaine EIC Carley Fortune as executive editor.

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Facebook monetizes its Stories feature

The move comes one year after sister company Instagram launched ads on a similar feature.

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More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”