Media in Canada
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Danone expands sponsorship with Rogers Cup to two cities

Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.

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Bell takes Toronto, CTV tops Montreal: Media Monitors

Shoppers Drug Mart also upped its radio buy in both cities.

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What the Chuck is Corus doing in Edmonton?

An FM music station gets reformatted to better speak to its local market.

New Establishment Brand

There’s more time to get your noms in for New Establishment

The deadline for the brand-side of the awards program has been extended to Friday August 10.

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How Freckle wants to change the data exchange

Users can control how much of their data goes out to brands and receive payment for their information.

Darren Millard

ICYMI: Sportsnet vet departs; Rogers names new EICs

Plus, Facebook and Instagram’s new tools could lead to people using the networks less.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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How Numeris wants its cross-platform initiative to play out

After selecting its measurement partners two weeks ago, the organization is already looking to the future.

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Facebook’s new ad suite targets mobile game developers

New targeting options and ad formats will allow developers to focus on user retention.

Movember

Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.

Heather Baily

GroupM Canada hires first CFO

Heather Baily will head the agency group’s financial strategy and operations as it eyes growth in the Canadian market.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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UB Media wins Landmark Cinemas and Imagine Cinemas

The move marks the media company’s first cinema expansion outside of the Quebec market.

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Ad revenue, viewers continue to decline for Bell Media

Parent company BCE saw traction with its Alt TV product, targeting condo-dwellers and cord-nevers.

Garth Thomas

Former Rogers director joins the Globe to helm business products

Garth Thomas will steer the direction of the company’s business suite, as the verticals become a dominant part of its growth plan.