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Young Sheldon brings the ratings on CTV

The Big Bang prequel’s premiere came just shy of audiences for the adult version of Sheldon.

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Sunwing Vacations flies to the top: Media Monitors

The vacation and air travel service made a big jump to buying the most radio advertising spots in Toronto from Sept. 25 to Oct. 1.

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Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

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Spark Foundry Canada appoints managing director in Montreal

Véronik L’Heureux will help expand the brand’s presence in Quebec.

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CBC signs on as official gymnastics broadcaster

CBC will cover the four-day event with 20 hours of content on linear and digital, building on CBC’s Road to the Olympic Games strategy.

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New Star Trek a hit on CTV, Space and CraveTV

Bell Media reports 2.2 million viewers for the franchise’s latest iteration across its broadcast channels and SVOD platform.

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Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

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The marriage of mobile and out-of-home

Why being in a mobile-first world doesn’t make OOH irrelevant, but only makes it stronger.

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Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

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ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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Spotted! American Express’s Kensington eatery

The credit card company took a temporary foray into the food business, promoting its new card with a pop-up restaurant.

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A local news startup changes its mind on ad-free

Toronto’s West End Phoenix still won’t put ads in its print edition, but interest from local businesses has led to flexibility online

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.