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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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Sunwing flies to the top: Media Monitors

Toronto saw a shake-up in its top radio advertisers last week.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.

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eOne rebrands its Antica podcast network

With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.

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Horizon Media comes to Canada

A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.

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Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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The Daily Hive’s unconventional new Instagram ads

An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.

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CAA makes a theatrical debut with Mirvish

Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.

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ICYMI: Meet the new Globe and Mail

Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.

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Vice: too niche for TV?

The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

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CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.