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Blue Ant Media partners with Bonnier

Blue Ant will represent Bonnier’s Canadian digital inventory, creating more targeted ad opportunities.

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After the arena: Diving into Scotiabank’s hockey strategy

EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.

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Announcing the New Establishment: Brand

We heard from the media industry, now we want those on the brand side to nominate marketing pioneers.

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MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

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Wild on Media launches a line of sailboat ads in Toronto

The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.

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BuzzBuzzHome launches standalone home and lifestyle site

Home and lifestyle vertical Livabl will exist as an extension for current brand deals, as well as a standalone environment for new ads.

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IPG acquires Acxiom Marketing Solutions

The deal, announced July 2, is valued at $2.3 billion.

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Tennis Canada focuses on video in summer campaign

With a TV-led buy and strong digital and social component, the organisation is targeting a broader audience than the die-hard fans of the sport.

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BMO takes Toronto: Media Monitors

Meanwhile, Just For Laughs increased its buy in Montreal to promote its upcoming festival.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Politico is coming to Canada

The site’s new Canadian executive director, Luiza Savage discusses what audience the political reporting site is tapping, and where brands can get involved.

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Torstar lays off 21 at StarMetro

Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.

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Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

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Spotted! Frankie Drake brings the roaring 20s to Toronto

Shaftesbury partnered with the City of Toronto to create ‘Making History: The Women of Frankie Drake Mysteries and 1920s Toronto,’ launched June 23.