radioShutterstock

Virgin Mobile leads the pack: Media Monitors

The mobile phone company bought the most radio advertising in Toronto for the week of June 5 to 11.

snapchat social video

CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.

dougKnight

Douglas Knight to retire from St. Joseph Media

The president is stepping down next month.

Upfronts Collage

Four trends from the 2017 upfronts

Brand safety was the key buzzword of the week, with broadcasters across the board saying pricing is expected to go up this year.

BOG_6005-600x350

Banff ’17: Is U.S. content a ‘fool’s game’ for broadcasters?

Broadcast execs at Banff World Media Festival defend long-standing practices and long-term strategies.

parker-byrd-89354

TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

PupCan_03-623x350

Letterkenny brews up a unique marketing strategy

New Metric Media has partnered with a Sudbury brewery to make a fictional bevvie a reality.

Facebook Instant Articles

ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

Space-pic-

Upfronts 2017: Corus picks up broadcast rights to Star Wars franchise

The media co revealed the six-year, 11-picture deal at its Thursday night Upfront.

yongeDundasBellMedia

Bell Media goes big for new digital screen

Astral Out-of-Home has converted the board above the old Hard Rock Café at Toronto’s Yonge-Dundas Square.

digitalShutterstock

AAM introduces new programs for CASL compliance

The new legislation would take effect July 1 and would require advertisers to gain more explicit consent.

Swat Shemar

Upfronts 2017: Corus’ star-studded fall TV strategy

The aim was “big stars and big brands” for Global and specialty networks like Showcase and W.

shutterstock_110257877

Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

Michael_Hirsh_Cookie_Jar__320

Wow Unlimited to acquire ad-supported channel from Bell Media

If approved, the channel will be rebranded as Wow and focus on children and youth programming.

Copied from Playback - Bell Media Upfront

Upfronts 2017: Inside Bell Media’s feel-good schedule

Execs from the media co weigh in on how This is Us set the tone for programming 2017/18.