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Pelmorex acquires Addictive Mobility

The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.

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Netflix fires back at critics

While questions persist among Canadian media players, Netflix re-asserts it’s an “online service not a broadcaster.”

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District M focuses on mobile with new ad unit

The new unit, Touch, features minimal creative in order to blend in for the mobile age.

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Hollywood talent voices Disney’s fall schedule

The Corus network’s fall schedule will feature Lauren Graham and Mark Hamill on its kids-targeted series.

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

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Sunwing Vacations stays on top: Media Monitors

The vacation and air travel service held on as the top radio ad buyer in Toronto from Oct. 2 to 7.

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Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

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Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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ICYMI: Cineplex’s new Playdium concept

Plus, CBC/Radio-Canada’s Winter Olympics coverage and Quebec’s provincial streamer tax.

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Jenn-Air brings chefs to the table

A new Canadian-made content series seeks out English and French luxury shoppers.

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Moores suits up with NHL coaches

The two year deal lands as players hit the ice for the 2017/18 season.

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People Moves: AcuityAds, Groupe V and more

Blue Ant Media has also added a digital veteran to its sales team, while the former director of CJFE will oversee strategy at Vice Canada.

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Moores signs on as Canada’s major Movember sponsor

Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.