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Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

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Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

MiC2019_NYres

Jason Chaney on innovating ad formats

The CCO at Koho implores the industry to think beyond standard ad units to create longer formats that fit with consumers’ appetite for content.

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Greg Stremlaw steps down from CBC Sports

The outgoing executive’s accomplishments include an overhaul of CBC’s sports strategy and extending Hockey Night in Canada.

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Retail, travel, restos rule radio buys: Media Monitors

Sail and RedTag took Toronto and Montreal as the top buyers, respectively.

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How Canada’s smart speaker usage stacks up

The market growth is outpacing other countries.

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Golden Globes overnight AMAs down slightly

The ceremony saw its last peak in 2016, when the broadcast hit an average of 3.35 million viewers.

MiC2019_NYres

Alex Panousis on making the most of media in 2019

The president of media for Havas Canada believes agencies should spend the year tapping an older workforce and digital whisperers to get ahead.

Quebecor Hires

C-suite moves at Quebecor, Videotron

Jean-François Pruneau will assume the top spot at Quebecor’s affiliated BDU, and two senior team members are moving into the C-suite.

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The AToMiC Awards: Commercial finalists revealed

In part two of the shortlist announcements, we look at the collaborative campaigns that are up for a prize.

MiC2019_NYres

Sarah Ivey on combating automation

The Agents of Necessity CEO outlines some steps for media agencies to evolve in 2019.