digital

Montreal ad network looks to monetize outgoing traffic

Montreal-based LCDA signed an exclusive deal with France’s AdLeave to serve ads to those leaving websites.

facebookWatch

Facebook Watch brings Ad Breaks to Canada

Publishers can now monetize through mid-roll video.

Emma Large

House & Home’s new EIC on modern publishing challenges

Emma Reddington is already somewhat of an influencer in the interior design space – and she believes old-fashioned journalism will help House & Home Media stay ahead of the game.

matthew-guay-148463-unsplash

Despite digital growth, TV holding steady in Canada: report

Meanwhile, the average Canadian only reads seven minutes of print news per day.

RaptorsGame1

Audiences tune in with Raptor furor: Numeris

Games one and two of the NBA Finals top every Canadian market as pre-game shows knock long-running TV series out of the top-five.

Slots

OLG edges into top spot: Media Monitors

Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

CSinclairKate

Visa creates custom FIFA content with TSN

Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.

helloquence-61189-unsplash (2)

GroupM on top globally, Omnicom in Canada: RECMA

Meanwhile, IPG Mediabrands has seen a momentous rise both globally and in Canada.

39278209_2327040113989908_6723469138053824512_n

Pinty’s sponsors new MAVTV racing series

The brand continues its strategy to embed itself in programming for more niche-targeted sports.

BBall Net

Spotted! Canadian Tire’s hoop dreams

What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.

element5-digital-1126261-unsplash

Facebook, Postmedia update election advertising policies

The social media giant and the National Post parent co. are the latest to publish their political ad registries.

Shawn

People Moves: Cineplex, Cluep and more

Plus, one of Cue Digital’s leads makes the move to Amazon.

Corby - Dani Yoon2

Spotted! Corby pops up to mix sustainable drinks

In partnership with anti-waste platform Trash Tiki, the liquor brand commits to better practices in an industry that generates the most rubbish.

10686892_785776141482247_3097783923120809511_n

Radio One takes Toronto, Vancouver and Calgary: Numeris PPM

Most adult contemporary stations with all-Christmas strategies didn’t carry that momentum into the New Year.

Nicole Crop

Reprise creates new VP role

Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.