Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Amazing Race takes the week: Numeris
The CTV reality competition show was the highest viewed single-night program in Canada for the week of Aug. 29 to Sept. 4.
Bell Media pairs with IKEA for new design series
The Search for Canada’s Next Designer will incorporate IKEA products throughout the series, a first for the Swedish furniture chain.
Spotted! Snowden film campaign is watching you
An OOH Toronto push promoting the movie includes surveillance cameras broadcasting live footage of people passing through Yonge-Dundas Square.
Globe Drive gears up for editorial refresh
The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
U by Kotex takes on ‘that time of the month’
The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.
Spotted! Pizza Pizza goes to school
With its latest OOH campaign, the chain looks to capitalize on the big part that pizza plays in student culture.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising in Toronto for the week of Sept. 5 to 11.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
Toronto Star to give readers a caffeine jolt
Headline Coffee is the first of what’s expected to be more new startups from the media co as it seeks new revenue streams.
Face-off: What’s the story with Instagram and Snapchat?
Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.
Blog: Lessons from Content Marketing World 2016
Blue Ant Media’s director of branded content solutions Andrew Lane on why it’s time to stop flirting and get serious about content marketing.
Spotted! Visa puts on its freshest duds at TIFF
The company is experimenting with augmented reality for the first time as part of its festival activation.
ICYMI: Rosanne Caron to be awarded, Bell Media’s foray into theatre
In case you missed it: Caron will be awarded at OOH Day, Bell Media is getting into live theatre and Tennis Canada has named a new CMO.