CAA targets distracted driving with mobile game
The auto association is targeting a younger demo with a new online game that’s being promoted through social media.
Sears buys the top: Media Monitors
The retailer purchased the most radio ad time in Toronto for the week of Nov. 14 to 20.
CRTC establishes pick-and-pay best practices
Licences will be renewed for one-year terms, as opposed to seven years, as TV service providers roll out new packages.
Kids Help Phone goes 360
The organization’s goal was to tell a story without the use of a script, resulting in its first use of the immersive medium.
Bryan Segal to helm Videology
Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.
Mobile to dominate consumption and ad spend by 2018: study
The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.
Mobile growth leads to hires at Evolve Media
The digital media company has added two sales VPs to support its GN and Apex verticals.
Secret Location partners with NYT on VR
The company’s new VR tool enables content creators like the Times to publish and disseminate virtual reality content across all VR distribution platforms.
RBC targets millennials with old-school games
The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.
ICYMI: Fewer judges at Cannes Lions, new safety tools at Twitter
In case you missed it: Cannes Lions is dropping the number of judges in 2017, more muting tools come to Twitter and Elle Canada has a new editor-in-chief.
Kijiji partners with Google for native video ads
The eBay-owned online marketplace said it’s looking for an opportunity to become more associated with video advertising.
Frontier debut pulls in 571K viewers
Discovery had already commissioned a second season of the series before the first episode premiered.
Touche wins big at the MIAs
All the gold winners from last night’s awards, and details on why the jury didn’t award a Best of Show.
BioSteel teams up with Habs for new sponsorship
The sports nutrition company’s relationship with the Habs dates back to its early days, and is now officially launching the product in Quebec with an official deal.