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Aegis Media Canada names CSO
People MovesSasha Grujicic has been promoted to the new role effective immediately.
1 day ago
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Vision7 Media’s new president on why he came to Canada
People MovesDavid Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
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Next Media Stars: Amanda De Fields chalks up a digital strategy
DigitalThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
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Next Media Stars: Jacquie Albrecht drives metrics forward
DigitalThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
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Next Media Stars: Rick Kusch scores new beer moments
DigitalMobileTelevisionThe UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
On the MiC: Sir John Hegarty on revaluing creativity
DigitalTelevisionThe legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.
Canadians begin US TV show buying spree
TelevisionCanadian broadcast execs talk strategy as they head into the Los Angeles screenings this week to buy shows for the 2013-2014 season.
Dr. Pepper launches quirky Quebec campaign
DigitalOut Of HomePrintTelevisionThe soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
AToMiC: Kevin Keane talks brainwaves and data
ResearchThe former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
Big Bang Theory takes top spot: BBM
TelevisionThe comedy brought in 3.119 million viewers, with the NHL Playoffs taking the spot for most-watched weekly program for April 29 to May 5, 2013.
Icy vending machines and mobile storms: MiC’s Global Tour
Out Of HomeDare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Rickard’s introduces a summer brew
DigitalOut Of HomeSocialRickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Plan Canada spells out its cause
DigitalOut Of HomePrintTelevisionThe organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Hailo establishes its brand in Toronto
MobileOut Of HomeSocialThe app-based cab service has launched its first paid media campaign with OOH and mobile ads.
McDonald’s buys big: Media Monitors
RadioThe QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
