Max TV

MusiMax rebrands as Max

Realizing that two music channels in the market was two too many, Groupe V Media has charted a new course for Max.

Back to School

How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

Amazing Race Canada Season 4, episode 5

Amazing Race Canada wins the week: Numeris

The reality show on CTV won the most amount of viewers for the week of July 25 to 31, 2016.

newspaperShutterstock

Toronto Star lays off 52 staff

Most of the layoffs affect the company’s Star Touch team.

Facebook fights ad blockers

Facebook goes on offensive with ad blockers

“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.

Copied from Playback - Gift Box in Illuminated Store Front from Shutterstock

Blue Ant acquires Seasons Christmas Show event

The company has added the Toronto exhibition to its portfolio of consumer events, which also includes the Cottage Life Show.

Chris Williams 2016

Chris Williams joins the ACA

The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.

sportChekWhatItTakes

Sport Chek teams with Twitter for Olympic ‘moment’

The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.

radioShutterstock

Sleep Country Canada buys the week: Media Monitors

The mattress retailer bought the most radio spots in Toronto for the week of Aug. 1 to 7.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

fashion

Joe Fresh buys FASHION cover

The St. Joseph Media print pub has launched a multi-pronged branded-integration play in partnership with the Canadian retailer.

Grant Thornton

Making a case for PEI at the entry point

An accounting firm is behind a Charlottetown airport campaign to promote the island as a business friendly space.

Olympics Opening Rio 2016

Viewership down as Rio Olympics launch

Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.

saintLucia

Saint Lucia aims to ‘unlock’ more visitors with social push

The tourism co has launched a contest that reveals new deals as people share posts talking about the destination.

gustoTV

ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.