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CBC/Radio-Canada’s post-hockey hat trick

“There is life after hockey … we’ve clearly been able to live well without it.”




Toronto Star sees circulation drop: CCAB

Print

The daily’s numbers are down from the last quarter, but still come in ahead of the Toronto Sun.



Spotted! A retro ice-cream truck with a twist

Out Of Home

Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.



Parapan Am Games close with 2 million viewers

Television

Overall 25% of Canadians tuned in for some part of CBC/Radio-Canada’s coverage of the games.



MusiquePlus airs its new agenda

Television

The channel is revamping its offerings to adapt to the television needs of its millennial viewership.



Brands gear up to gift at TIFF

Out Of Home

Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.



Jays break hockey record

Television

Friday’s game against the Yankees brought the channel’s most viewers ever, with the weekend series setting a record for the Jays.



The CNE buys the top: Media Monitors

Radio

Toronto’s upcoming Canadian National Exhibition had the most radio ad time in the city for the week of August 10 to 16.



Colbert kicks off Global’s fall premiere sked

Television

The net’s fall premiere schedule expand its traditional female-skewing target to a new, younger audience.



Garvie on viewability: ‘We wanted to get ahead of this conversation’

DigitalPrintTelevision

Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.



Data Dive: The building buzz around the Blue Jays

ResearchSocial

Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.