The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.
The recently launched CBC platform hopes to increase site traffic by 5 to 10% with the fall rollout of its first two original series.
Regulatory chair Jean-Pierre Blais repeatedly ordered the US video streaming giant to confidentially provide key business data on its Canadian operations.