IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.
The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.
Throwing down the premium-content gauntlet in the race for viewer loyalty, Bell Media and Corus Entertainment have announced major new content deals with HBO.
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.