What’s new in OOH: Pattison and Outfront go big

Out Of Home

Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.



Upfronts 2015: Fox gets funny and brings back the spooky

Television

Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.



Upfronts 2015: NBC adds drama for fall

Television

Carolyn Froude, director at Maxus, rounds-up the new shows, including why she sees good things for Blindspot.



V Media gets CRTC okay for IPTV expansion

Television

The IPTV service has been cleared by the CRTC to expand beyond Ontario, with plans to be up and running in the next quarter.



Ford buys the top: Media Monitors

Radio

Ford Motors bought the most radio advertising in Toronto for the week of May 4 to 10, according to the latest Media Monitors report.



Cottage Life and SC Johnson bug out

DigitalPrintTelevision

The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.



To see or not to see: ad viewability study

DigitalResearch

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.



Facebook brings carousel to mobile

Mobile

The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.



Data Dive: More moms on mobile

MobileResearch

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.



Corus brings W stars to Kin

DigitalMobileTelevision

Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.