TheScore gets ‘Furious’ over March Madness

Mobile

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.



A ‘Fresh’ addition to the Den

Television

Joe Fresh founder Joe Mimran will be joining the upcoming 10th season of the show on CBC.



The Big Bang Theory takes the week: Numeris

Television

Comedy ruled the week as the laugher had the most single-night viewers in Canada for March 2 to 8.



CBC taps new director of marketing

People Moves

Catherine Patry is joining the pubcaster following nearly eight years at Telus.



CBC Sports exec moving to CFL

People Moves

Jeffrey Orridge has been named the commissioner for the league.



Guinness’ mobile ad unit puts a pint in users’ hands

Mobile

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.



Juno Awards pull in 1.6M viewers

Television

The awards show drew an audience of 1.34 million for the primetime broadcast.



Rogers Media builds hype for Empire finale

Television

The mediaco aired a marathon of the first episodes over the weekend and is bringing the finale back to City this Wednesday.



Chevrolet buys the top: Media Monitors

Radio

Car companies took the first four spots in Toronto for the week of March 9 to 15.



SXSW: Moving branded content to the next level

blogs

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.