money (1)

Ad revenue decline leads to Q3 loss for Torstar

Overall revenue for the company dropped 10% year-over-year.

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

Roundtable3

Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

1030 Queen St West

Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

STBoard

Spotted! Shaw descends to the ‘Upside Down’

A billboard kicks off a contest to promote Blue Sky’s Netflix integration.

Acura

Acura Dealers drive to the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

Roundtable2

What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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Indochino signs revenue share deal with Postmedia

Future revenues and possible equity are exchanged for $40 million in ad inventory.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.