The Launch picture from Bell Media site  (1)

CTV, Global set their midseason lineups

After a successful fall for both networks, they’re setting their sights on new comedies, dramas and unscripted series.

UberEats

Uber, Uber Eats, pair with MLSE

For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.

lidia-and-erminia

Marcangelo signs first sponsorship deal with TLN

The partnership is designed for broad appeal as the brand looks to reach more than just Gen X and young boomers.

Alex P

Alex Panousis on attrition, education and future-proofing

The Havas Media president wants to ensure the media industry goes into the future learning from mistakes.

Shawn Mendes

Spotted! A Shawn Mendes mural comes to life

The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.

freestocks-org-470416-unsplash

The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

Oath

Verizon rebrands Oath, adds to Yahoo Finance

In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.

TV

TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

Copied from StreamDaily - joe1

Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

The Consummation Deviation

Big Bang returns with a bang: Numeris

The CTV trio of Big Bang, The Good Doctor and Young Sheldon once again dominated the rankings.

ClaudeGalipeau

Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

Logue

Matthew Logue on sponsorship game-changers

MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.

Slots

OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

image002 (3)

Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

basketballShutterstock

Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.