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AcuityAds reports profitable third quarter

The Toronto-based adtech company reported big growth in self-serve and connected TV advertising.

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Nissan keeps its lead: Media Monitors

The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.

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Blog: How long is a piece of (media) string?

The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.

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Connected Interactive gets granular with Environics Analytics

A new partnership will see the Toronto-based programmatic company get access to behavioural and financial information, as well as premium segmentation info.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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Adapt Media expands into the Mink Mile

The large-format static boards target one of Toronto’s busiest – and most high-end – shopping and working districts.

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Rory Capern departs Pelmorex

Former Twitter and Google exec leaves after two years with the Oakville-based weather media company.

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Pattison Broadcast Group digitizes with Lift Interactive

A partial stake in the Edmonton agency helps Pattison dive head first into its digital transition.

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Star Metroland updates digital ad solutions

In an effort to become a “better full-service partner,” the company is looking at its targeting and ad load features.

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How engagement differs between content and ads

A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.