Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

Shiseido Purse Lg

Shiseido leverages Infinity Mirrors with unique sponsorship

An art-inspired retail product is now available at the Art Gallery of Ontario and nationwide at Hudson’s Bay stores.


Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.


Facebook’s ‘breaking news’ label lands in Canada

U.S. tests show lifts in shares and comments, which the platform is prioritizing for content seeking a place in users’ News Feeds.


Netflix loses exec behind Anne, Alias Grace

Elizabeth Bradley, vice-president of content, leaves the streaming service today.

EcoCab Free 1

Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

Carte Blanche judges

ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

Red Sparrow HiRes-26

Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.


Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.


Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.


Spotify filing shows ambition for ad products

The company plans to bolster its offering to capitalize on the millions who opt for its free music steaming service.

Braun Accuracy

Braun goes purely digital to hone in on moms

After years of leaning into traditional media, the company decided to switch up the game.


Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

Toronto Star

Digital tax credit and cost reductions help Torstar in Q4

Advertising revenues were still soft across most segments.