Lisa Orpen

Metroland ups Lisa Orpen to national sales VP

As the media company emerges from a challenging 2016, the focus is now on creating multi-platform solutions for advertisers to reach more targeted audiences.

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Digital ad revenue, subscribers up for La Presse+

The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”

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The Big Bang Theory takes the week: Numeris

The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.

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Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

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Bell Media restructures local radio, TV stations

More than two dozen locations across the country will be affected.

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Car2Go changes media strategy for Mercedes launch

As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

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Sunwing buys the top: Media Monitors

The vacation company purchased the most advertising for the week of Jan. 23 to 29.

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Cairns oneil celebrates five years

David Cairns and Sherry O’Neil on growth and goals for 2017 as the agency marks the milestone.

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OMD takes Warc Media Gold

The agency won for its work on Destination’s Canada that combined content with addressable data

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Canadian youth less swayed by traditional ads than global population: study

When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.

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Gusto doubles down on primetime with new series

With international superstars such as Jamie Oliver and Martha Stewart returning to the evening time slots next month, Bell Media is hoping to continue on the channel’s upward trajectory.

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ICA launches new Pitch Watchdog service

The organization formalizes a process for agencies to call out bad practices in the pitch process.

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ICYMI: New original series coming to CraveTV, BBC Earth arrives in Canada

In case you missed it: A new comedy from the minds of Letterkenny, Blue Ant’s new specialty channel and how Bell Media upped its Let’s Talk game.