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How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Corus enters event business

The media co is launching the new division with CMT Music Fest this July.

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Princess Margaret Cancer Foundation unlocks new demo of donors

The charity has integrated its latest campaign into a videogame, with virtual purchases counting as real-world donations.

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Where’s the hockey content on YouTube?

CDS (now Studio71) is aiming to fill a void with the launch of a new hockey vertical, starting with videos from star player Bobby Ryan.

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ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge

In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.

Yonge & Dundas DOOH running on Scala Platform

Cieslok invests in back-end support

The OOH company’s president on markets he hopes to tap to give advertisers a juicier national package in 2016.

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Brees names new client lead

Sana Ali takes over as VP at the agency, where she is currently in charge of client management.

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Shaw Media greenlights new Canadian drama for Global

The drama is executive produced by Rookie Blue creator Tassie Cameron.

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Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.

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Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.

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ScanChat looks to virtually boost the printed page

A new app that debuted on Dragons’ Den allows publishers to add content to pages that can be accessed when users scan them.