TheScore gets ‘Furious’ over March Madness


Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.

A ‘Fresh’ addition to the Den


Joe Fresh founder Joe Mimran will be joining the upcoming 10th season of the show on CBC.

The Big Bang Theory takes the week: Numeris


Comedy ruled the week as the laugher had the most single-night viewers in Canada for March 2 to 8.

CBC taps new director of marketing

People Moves

Catherine Patry is joining the pubcaster following nearly eight years at Telus.

CBC Sports exec moving to CFL

People Moves

Jeffrey Orridge has been named the commissioner for the league.

Guinness’ mobile ad unit puts a pint in users’ hands


The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.

Juno Awards pull in 1.6M viewers


The awards show drew an audience of 1.34 million for the primetime broadcast.

Rogers Media builds hype for Empire finale


The mediaco aired a marathon of the first episodes over the weekend and is bringing the finale back to City this Wednesday.

Chevrolet buys the top: Media Monitors


Car companies took the first four spots in Toronto for the week of March 9 to 15.

SXSW: Moving branded content to the next level


CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.