Ipsos eyes Canada for launch of new survey

Research

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.



Virtual reality is about to heat up

DigitalMobile

A panel at Wearable Entertainment and Sports Toronto took the pulse of the platform, suggesting potential opportunities to catch the coming wave.



The Big Bang Theory remains on top: Numeris

Television

The CTV-airing comedy brought in the most single-night viewers for the week of Oct. 6 to 12.



MeU introduces ‘hackable’ clothes

Experiential

Can the startup’s open source wearable LED display provide a new platform for brands?



CBS Outdoor rebrands as Outfront Media

Out Of Home

The new name comes after a year of major change at the company.



Tapad sets sights on Canada

DigitalMobileTelevision

The cross-device marketing technology platform’s president Ben Regensburger on why Canada was next on its list for foreign expansion.



Postmedia freshens up for advertisers

DigitalMobile

As the media co rolls out redesigns for its print portfolio, chief commercial officer Andrew MacLeod (pictured) says it’s working to simplify its wares for clients.



The Globe’s native expansion

DigitalMobile

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.



Finding the right moment on mobile

blogsMobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.



Laura Pearce moves from AOL to Blue Ant

People Moves

The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.