Corus enters event business
The media co is launching the new division with CMT Music Fest this July.
Princess Margaret Cancer Foundation unlocks new demo of donors
The charity has integrated its latest campaign into a videogame, with virtual purchases counting as real-world donations.
Where’s the hockey content on YouTube?
CDS (now Studio71) is aiming to fill a void with the launch of a new hockey vertical, starting with videos from star player Bobby Ryan.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge
In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.
Cieslok invests in back-end support
The OOH company’s president on markets he hopes to tap to give advertisers a juicier national package in 2016.
Brees names new client lead
Sana Ali takes over as VP at the agency, where she is currently in charge of client management.
Shaw Media greenlights new Canadian drama for Global
The drama is executive produced by Rookie Blue creator Tassie Cameron.
Nearly half of English Canadians watch Netflix: MTM
That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.
ScanChat looks to virtually boost the printed page
A new app that debuted on Dragons’ Den allows publishers to add content to pages that can be accessed when users scan them.