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Sheridan moves to close the skills gap

A new partnership with Digital Adlab and Google Canada aims to arm students with digital buying and selling skills before they enter the workforce.

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Oboxmedia signs with TuneIn

The publisher network is partnering with the male-skewing audio network in Canada.

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New leaders at two Omnicom divisions

Annalect Canada has its first country lead and Resolution has a new managing director.

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Cieslok supports Tangled’s art initiative

The media company is partnering with the non-profit organization to support its arts accessibility advertising campaign.

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Spotted! Bell Fibe targets tummies

The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.

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Exploring a new frontier for experiential advertising

With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.

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eTalk hosts reminisce with Air Transat

Lainey Lui and Ben Mulroney have signed on for the latest leg of the airline’s European promotion.

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ICYMI: Maxus Canada recognized, ads coming to NBA jerseys

In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.

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Day-part buying comes to Facebook

The company is aligning closer with TV buying, allowing clients to target consumers during specific periods of the day.

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Vision7 joins global media consortium

The media agency is now part of the newly launched Local Planet Media Network.

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Brands line up to reach cottage country travelers

Media Sales Lab is fronting a partnership with broadcasters north of Toronto to reach vacation-goers during the summer months.

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Two new directors for TubeMogul

Andrew Lionis and Christopher Wong have both joined the company’s Toronto office.