Boston Pizza laces up for Rogers’ NHL broadcasts

NewsSponsorshipTelevision

The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.



Traditional TV viewing down as digital goes up: CRTC

DigitalRadioResearchTelevision

The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.



Bell, Corus supersize HBO Canada with library deals

DigitalTelevision

Throwing down the premium-content gauntlet in the race for viewer loyalty, Bell Media and Corus Entertainment have announced major new content deals with HBO.



Who’s playing in the Game of Homes

SponsorshipTelevision

How The Brick and Benjamin Moore are activating on the new W Network show.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



L’Oreal expands role with Luminato

Sponsorship

Company CMO Stephane Berube on how it plans to use its sponsorship to bring the festival to a national level through digital platforms.



Spotted! Corner Gas gets singing at TIFF

Experiential

Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.



Rogers works around NHL blackouts

DigitalTelevision

Keith Pelley says the company has sold 60% of ads for the season as Rogers Media unveils an update to Rogers NHL GameCentre Live a month out from the first puck drop.



The Amazing Race wins the week: Numeris

Television

CTV’s Tuesday night reality hit had the most single-night viewers for the week of Aug. 18 to 24.



Going bigger with activations: TIFF’s repeat sponsors

ExperientialSponsorship

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.