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Where does Canada stack up for OTT subscription?

The SVOD is gaining ground in English Canada, but Quebec still has reservations.

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MightyHive launches in Canada

Former Cadreon MD Tessa Ohlendorf has been tapped to lead the programmatic and digital consultancy.

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BMO lands on top: Media Monitors

Meanwhile, Bell Mobility topped the Montreal charts.

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Fuel Digital Media adds Le Monde

Founder John Sclapari said the deal represents a chance for advertisers to reach affluent French Canadians while pairing with brand-safe content.

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Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

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Brunet sponsors ad-free radio broadcast

The Quebec pharmaceuticals brand will integrate into episodes of the new drive-home show Véronique et les fantastiques.

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TIFF 2018: Lyft inks first festival partnership

The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.

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AccuWeather strikes location partnership with Foursquare

The new feature will make ads more contextual and targeted.

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City unveils its fall premiere dates

This year, the network is focusing on retaining older audiences and delivering more drama.

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ICYMI: HBO Canada travels to The Rock

Plus, Global rebrands two local radio stations and CBC adds a new docuseries.

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How CRTC’s GLR decisions will affect broadcasters

Programs of national interest (PNI) expenditure for English-language broadcast groups will now be based on historical spend, up from 5% of revenues.

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District M’s new algorithm focuses on ‘non-potential clickers’

The new feature is designed to weed out audiences least likely to click through an ad and avoid wasteful digital placements.

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People moves: Wavemaker, Kijiji and more

Plus, Mindshare welcomes one more to the team.

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

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GroupM adds head of programmatic operations

Kalin Kotzev will oversee the development of the agency group’s programmatic offering, allowing more flexibility for client work.