ICYMI: IKEA stays in the Jungle, Toronto Fashion Week shuts down
In case you missed it: IKEA splits its global media account between Dentsu and GroupM, Toronto Fashion Week shuts down and mobile ad completion rates on the rise on Tube Mogul.
Air Miles goes country with CMT Music Fest
The rewards program is partnering with Corus Entertainment as part of a strategy to roll out experiential activations in markets outside of Toronto and Vancouver.
Cossette Media adds an SVP
Claude Lamoureux is joining the Montreal office, taking over from John Tarantino, who had been in the role for 25 years.
CTV sets up a network Game of Thrones
The network will air season one of the HBO series for 10 straight weeknights this August.
Panoramic screens coming to Cineplex
Multi-screen cinemas will be coming to three cities later this month for Star Trek Beyond, with advertising options open to potential partners.
America’s Got Talent wins the week: Numeris
The U.S. talent show on City won the most single-night viewers for the week of June 20 to 26.
Swipe this: The Body Shop fires up on Tinder
Aiming to build support for its reforestation program in Vietnam, beauty brand The Body Shop had added a colourful profile to the dating app.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
TorStar’s David Holland announces retirement
The publishing company is taking the opportunity to cut costs at the highest level following the back-to-back departure of two of his top-level execs.
Conventional TV gains ground in 2015
Private conventional TV posted a 6% increase in airtime sales despite overall sector declines.
Destination Canada taps Much to attract millennials
The Bell Media brand is producing content with the Crown corporation through next summer to urge younger Canadians to explore the country.
CBC taps Twitter for social Olympic coverage
The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.
The Home Depot buys the top: Media Monitors
The DIY store bought the most radio time in Toronto for the week of June 27 to July 3.
Havas Media wins global account for Swarovski
The crystal jewellery maker’s media account spans 35 countries, including Canada.