Targeting video bots key to fraud-fighting: report
The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.
Bloomberg TV Canada goes live
Details on the launch, and how media execs feel the channel will fare heading into next year’s introduction of pick-and-pay.
Postmedia’s prairie pubs parade new faces
The publisher’s Saskatoon and Regina publications are the latest brands to emerge from the publishers’ rebranding mission.
BioSteel signs with Toronto Raptors
How the first team sponsorship deal for the sports nutrition company is also a return to its roots.
Big Bang Theory takes the week: Numeris
The American show on CTV had the most average viewers for the week of Nov. 2 to 8.
TSN’s Off the Record impacted by Bell cuts
The show will be rolled into SportsCentre in 2016 as news of departures, including Ottawa’s CTV News co-anchor, is released.
Shazam’s new coupon partner
The app has signed with MobileXCo to launch a mobile coupon option.
Numeris names new CEO
The CBC’s Neil McEneaney is joining the measurement company as president and CEO at the start of next year.
Jones Media gets in the content game
The company has launched a new website to showcase its online influencers and execute brand-sponsored content programs.
PHD picks up Google’s Ben Samuel
The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.
Love Nature cultivates content deal with WWF
The first-ever partnership between Blue Ant Media’s nature channel and the global conservation body aims to educate Canadians about freshwater issues.