How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.


Corus enters event business

The media co is launching the new division with CMT Music Fest this July.

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Princess Margaret Cancer Foundation unlocks new demo of donors

The charity has integrated its latest campaign into a videogame, with virtual purchases counting as real-world donations.


Where’s the hockey content on YouTube?

CDS (now Studio71) is aiming to fill a void with the launch of a new hockey vertical, starting with videos from star player Bobby Ryan.


ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge

In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.

Yonge & Dundas DOOH running on Scala Platform

Cieslok invests in back-end support

The OOH company’s president on markets he hopes to tap to give advertisers a juicier national package in 2016.


Brees names new client lead

Sana Ali takes over as VP at the agency, where she is currently in charge of client management.

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Shaw Media greenlights new Canadian drama for Global

The drama is executive produced by Rookie Blue creator Tassie Cameron.


Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.


Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.


ScanChat looks to virtually boost the printed page

A new app that debuted on Dragons’ Den allows publishers to add content to pages that can be accessed when users scan them.