Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.
The magazine’s year-long anniversary celebration will feature campaigns around 12 guest editors.
News on who is taking over for Steve Churchill at the company’s Buy Group as he announces his retirement after more than 30 years with Nielsen.
New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.
New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.