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Vice has the munchies for oat milk

To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.

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So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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Dentsu Aegis Network launches Amazon Solutions

As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.

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Groupe V taps LVL to extend Noovo

Although the service was initially similar to audio services like Spotify, Groupe V is now focused on monetizing its video ad audience.

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Act now: Doug Murphy on the future of Canadian media

Corus CEO and president called on the newly-appointed heritage minister to hold Liberal campaign promises to account in altering the Broadcasting Act.

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Viewership grows for The Good Doctor: Numeris

CFL action in Calgary and Edmonton holds steady leading up to The Grey Cup, while Alerte Amber continues to dominate in Quebec.

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Verizon and Volkswagen take on voice together

The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.

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The Grey Cup is looking up

With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?

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Rebranded Rakuten.ca makes a big buy for the holidays

It’s first national campaign includes a series of OOH, brand spots and partnerships with HGTV Canada and Hallmark movies.

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Who’s the next big innovator in Canadian marketing?

This year’s New Establishment winner will be recognized in strategy magazine and at the AToMiC Awards.

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Nissan keeps its lead: Media Monitors

BMO spends big in Toronto while Crave remains at the top in Montreal.

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Secret pairs with PWHPA, Hometown Hockey

The P&G brand will not only serve as a title sponsor of the upcoming Dream Gap Tour showcase, and will also partner with Rogers Hometown Hockey on the final game.

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People Moves: M32 Connect, CBC and more

Plus, IndexExchange’s former comms lead has created her own consultancy and Mindshare hires a new account manager.

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Narcity Media selected to join The Branded Content Project

Connecting Canadian and U.S. local media outlets with brands and agencies, the program is funded by a $1 million Facebook investment.