Canadian Cannes jury members revealed
Eight local industry pros are among those deciding this year’s Lions winners.
Mitch Dent becomes ad sales lead at Blue Ant Media Solutions
The former Rogers Media VP has moved to the company.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
MKTG Canada launch comes at time of sponsorship growth
Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.
Survivor holds at number one: Numeris
The reality show on Global brought in the most viewers of all single-night shows for the week of March 20 to 26, but TV preferences varied wildly by region.
Jamieson Vitamins tackles sun safety with Canadian Cancer Society
Brand manager Stacey Salmon says the company has never worked this closely with a partner before, and will likely use social media for the bulk of the marketing efforts.
CBC greenlights Shaftesbury’s Frankie Drake
The female-led period detective drama, created by Murdoch Mysteries scribes Carol Hay and Michelle Ricci, goes to camera this summer in Toronto.
Wattpad Studios looks to up content creation focus with key hires
Former CBC program head Abby Ho will head the Wattpad Stars program and develop new brand and content opportunities for the platform’s most prolific writers.
Toronto to get its first VR lounge
While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.
The Honda Dealer Association takes the top: Media Monitors
The auto dealers bought the most radio advertising in Toronto for the week of March 27 to April 2.
Pelmorex taps new Quebec sales lead to focus on data
Jean-Paul Sclapari will take the position of head of sales for Quebec at the Météo Media brand, as the media company aims to up its digital offerings.
History announces digital and linear Canada 150 titles
The Corus-owned specialty network has announced three new unscripted series, including the socially shareable Thank You Canada.
Strategy Awards 2017 jury revealed
Meet the industry experts judging this year’s work, including the best strategic Canada 150 programs.