letterkenny

Inside Bell Media’s big Letterkenny marketing push

From pop-up shops to social media promos to its very own beer, the campaign for season three has been hard to miss.

sharkWeek

Can Michael Phelps out-swim a shark?

The Great Gold Vs. Great White battle is part of this year’s Discovery lineup.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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Fall TV 2017: Specialty targeting shifts

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

Jon Amazing Race Canada

Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

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Late deadline extended for MIAs submissions

The clock is ticking for the nation’s most innovative marketers and agencies to showcase their standout campaigns.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.

People Moves

People Moves: CRTC, iProspect and more

Plus, a new senior director at Quebecor and a promotion for a Bell Media radio veteran.

laPressePlus

ICYMI: Digital certification reveals La Presse+ reader engagement

Plus, TMN Go is making movies available offline for subscribers, and several groups have appealed a controvesial CRTC decision.

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Amazon dominates paid search in Canada: study

A new study says retailers and financial companies are getting the best results on Google.ca.

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Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

Jonathan  Davids Influicity

Blog: What’s your definition of brand safe?

Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.

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CBC Sports gets pool side seats with four-year deal

The pubcaster will air FINA and Swimming Canada content through 2020.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.