Armstrong

Former Google manager gets into e-sports

Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.

retro radio

OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category’s total buy.

Verizon ads

Verizon Media launches new mobile ad formats

Shoppability, interactivity and side scrolling will all be part of an effort to drive conversions and clicks.

Global guys

Global refreshes AM640 lineup

The news and talk radio station gets a new schedule as ratings rise against competition.

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Adult Swim channel coming to Canada

The move will see Cartoon Network and Teletoon shift their respective programming strategies.

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

newspaperShutterstock

‘Solid’ media performance for TC in Q1

Having officially shed its consumer media, expenses in the segment are down.

OTT

OTT revenues continue to gain significant ground on TV: CRTC

TV revenues declined while revenues from internet video platforms grew, according to the Communications Monitoring Report for 2017.

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Spotted! A video store promotion for a blockbuster film

Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.

Copied from strategy - markread

North America hit hard as WPP’s 2018 revenue slips

The holding co. expects more challenges for the first half of 2019, but remains committed to its turnaround plan.

retro radio

Pattison rebrands Calgary station

Today Radio has added retro hits to further engage adults in the 25 to 44 group.

youtubeShutterstock

ICYMI: YouTube updates policies

Plus, TSN announces its MLS schedule.

CHERYL CROP

John Frieda extends ET Canada partnership

Cheryl Hickey will now serve as a brand ambassador for the hair care brand.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

FNC chefs

Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.