The Consummation Deviation

Big Bang returns with a bang: Numeris

The CTV trio of Big Bang, The Good Doctor and Young Sheldon once again dominated the rankings.

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Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

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Matthew Logue on sponsorship game-changers

MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.

Slots

OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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Golf Town, Pelmorex partnership digs into data

The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.

Jason Large

Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.

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Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

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YouTube, DoubleVerify partner on brand safety

The partnership aims to boost campaign success through both brand safety and suitability.

digital

Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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ICYMI: Omnicom joins podcast study and more

Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.

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OJHL signs first major TV deal

The Ontario Junior Hockey League, whose alumni include John Tavares and Mitch Marner, will broadcast across Ontario via CHCH.

printing press

Revenues up at Transcontinental

The Q4 and fiscal 2018 results show revenues up at the Montreal-based publishing company.