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Canadian speed skater goes crypto for sponsorship

Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.

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Home to Win welcomes four new sponsors

Six brands from previous seasons will also return for broadcast integration and digital vignettes.

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Graham Moysey on his new role at IPG

The media veteran is about to get his first taste of agency life.

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Facebook tracks North American daily user declines

The company’s ad revenues grew last quarter, but time-spent has dropped.

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Tangerine becomes the Raptors’ official bank

Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

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Volkswagen communes with La Vraie Nature

TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.

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CTV sweeps the top-five: Numeris

Big Bang took the top, but the top-five also saw a mix of sports, drama and comedy.

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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Jay Switzer remembered

Friends and former colleagues recall their time with a giant in Canadian television and film.

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Metro dives into custom content

The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.

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MTM tracks media, tech use among age groups

A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

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Grammy ratings drop on both sides of the border

Overnights show a 16% drop in viewers for City’s ceremony.

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Ford cruises to the top: Media Monitors

Dealer associations and local dealers were the most prolific category buyers in Toronto.