handshakeShutterstock

Jones Media acquires AI data platform

Verve.ai will help the company gain more insight into consumer journeys online

shutterstock_173593805

What’s motivating Google News’ new paywall policy

Google is dropping its “first click free” policy to give subscription-based publishers more freedom.

Copied from Playback - shutterstock_people

Weakening revenues lead DHX Media to ponder sale

Teletubbies didn’t take off as well as the Canadian company had hoped, and now the board is weighing its options.

youngSheldon

Young Sheldon brings the ratings on CTV

The Big Bang prequel’s premiere came just shy of audiences for the adult version of Sheldon.

carRadioShutterstock

Sunwing Vacations flies to the top: Media Monitors

The vacation and air travel service made a big jump to buying the most radio advertising spots in Toronto from Sept. 25 to Oct. 1.

HENDRICKS BALLOON-2267

Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

Veronik_1_Coul

Spark Foundry Canada appoints managing director in Montreal

Véronik L’Heureux will help expand the brand’s presence in Quebec.

20914602_1559377244123500_7254558024969865437_n

CBC signs on as official gymnastics broadcaster

CBC will cover the four-day event with 20 hours of content on linear and digital, building on CBC’s Road to the Olympic Games strategy.

dsc-epi0101-a

New Star Trek a hit on CTV, Space and CraveTV

Bell Media reports 2.2 million viewers for the franchise’s latest iteration across its broadcast channels and SVOD platform.

Chatelaine

Chatelaine embarks on largest consumer event in a decade

The Big Dish will aim at Chatelaine’s mostly female, food-obsessed audience and has secured sponsorships from the Business Development Bank of Canada and Egg Farmers of Canada.

posterscope-coke-640.jpg__640x360_q85_crop_subsampling-2

The marriage of mobile and out-of-home

Why being in a mobile-first world doesn’t make OOH irrelevant, but only makes it stronger.

JolyVidCap2

Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

6300ParcMontreal

ICYMI: A big move in Montreal for Publicis

Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.

computerShutterstock

AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.