Glow and Pure shuttered
Shoppers Drug Mart and St. Joseph Media have mutually decided to end the partnership to produce the magazines.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
NBA Canada partners with Samsung for VR broadcasts
For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.
Academy Awards sweep the week: Numeris
The Oscars were the most-watched single-night show for the week of Feb. 20 to 26, 2017.
Corus puts first-party digital data up for sale
VP of digital sales Brett Pearson details the new option.
Sears buys the top: Media Monitors
The retailer purchased the most radio advertising in Toronto for the week of Feb. 27 to March 5, while furniture brand Brault & Martineau took the top spot in Montreal.
Baseball Canada and Rogers Media sign three-year deal
New media sponsorship puts Sportsnet at the heart of Canada Baseball Day and our national team.
Spotted! Audi jumps into the ski cross spotlight
The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.
Digital video on the rise, but Gen X still loves traditional TV: study
People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.