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Banff ’17: Is U.S. content a ‘fool’s game’ for broadcasters?

Broadcast execs at Banff World Media Festival defend long-standing practices and long-term strategies.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

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Letterkenny brews up a unique marketing strategy

New Metric Media has partnered with a Sudbury brewery to make a fictional bevvie a reality.

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ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

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Upfronts 2017: Corus picks up broadcast rights to Star Wars franchise

The media co revealed the six-year, 11-picture deal at its Thursday night Upfront.

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Bell Media goes big for new digital screen

Astral Out-of-Home has converted the board above the old Hard Rock Café at Toronto’s Yonge-Dundas Square.

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AAM introduces new programs for CASL compliance

The new legislation would take effect July 1 and would require advertisers to gain more explicit consent.

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Upfronts 2017: Corus’ star-studded fall TV strategy

The aim was “big stars and big brands” for Global and specialty networks like Showcase and W.

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Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

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Wow Unlimited to acquire ad-supported channel from Bell Media

If approved, the channel will be rebranded as Wow and focus on children and youth programming.

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Upfronts 2017: Inside Bell Media’s feel-good schedule

Execs from the media co weigh in on how This is Us set the tone for programming 2017/18.

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Details on Rogers Media’s new digital deals

Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.

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Numeris overview: New PPM ratings

Bray and Partners president David Bray breaks down which radio stations were on top in Toronto, Montreal, Edmonton, Calgary and Vancouver for the period between Feb. 27 and May 28.

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Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

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Upfronts 2017: Inside City’s growth strategy

Rogers Media execs break down the channel’s more “balanced” schedule and its fan-favourite approach to programming.