TaylorMade drives golf sponsorships further

The golf outfitter has paired with the Canadian Junior Golf Association to catch the attention of young athletes.

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Cara covers all weather possibilities

Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.


Rogers goes back to the top: Media Monitors

In Montreal, Tim Horton’s continued to dominate the radio buying charts.

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Village Media expands Rogers partnership to Ottawa

OttawaMatters.com launches with Rogers overseeing content and ad sales for the hyper-local news site.


Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

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Shiseido leverages Infinity Mirrors with unique sponsorship

An art-inspired retail product is now available at the Art Gallery of Ontario and nationwide at Hudson’s Bay stores.


Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.


Facebook’s ‘breaking news’ label lands in Canada

U.S. tests show lifts in shares and comments, which the platform is prioritizing for content seeking a place in users’ News Feeds.


Netflix loses exec behind Anne, Alias Grace

Elizabeth Bradley, vice-president of content, leaves the streaming service today.

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Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

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ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.


Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.


Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.


Spotify filing shows ambition for ad products

The company plans to bolster its offering to capitalize on the millions who opt for its free music steaming service.