snapchat social video

Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

Reddit

ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year

Plus, Postmedia makes a change to its pension plans.

Ingemann

Michael Ingemann on where programmatic goes from here

The new Cadreon Canada managing director talks viewability, data and what other media has potential to go programmatic.

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Volkswagen signs as CPL founding partner

The deal includes official jersey sponsorship, and opportunities to activate at every game.

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CTV adds original medical procedural for fall

The Transplant delivers a twist on classic ER dramas, telling the story of a Syrian refugee in a new role.

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Facebook makes major gains in Q4

Now, 93% of the company’s ad revenue comes from mobile advertising.

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Does ad targeting play into gender stereotypes?

Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.

Carolyn & Jeff TMS

Global expands national Morning Show

The show will now take a more lifestyle-heavy approach to its content.

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Three truths about talent from the IAB

The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?

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Virgin Radio taps 25 to 54 with new morning show

Bell Media has tapped longtime Rogers host Jax Irwin for the revamped show, and is looking to grow the 25 to 54 demo.

The VCR Illumination

Big Bang takes the top spot: Numeris

The CTV comedy has kept its viewership above three million for most of this season.

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Horizon hires two directors as Canadian office takes shape

The outpost is staffing up amidst big wins north and south of the border.

Kijiji Autos

Kijiji taps Raptors, TV for national Autos campaign

The e-commerce site has launched a new standalone branded platform, and is going mass to promote it.

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Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.