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Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.

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OMNI brings back two shows, extends web series to air

Rogers’ must-carry multicultural broadcaster announces programming steps for 2018 and beyond.

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Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Big Bang maintains the top spot: Numeris

CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.

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Spotted! Global brings S.W.A.T. to the neighbourhood

Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.

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Touche’s new way to do YouTube overlays

In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.

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Ad revenue decline leads to Q3 loss for Torstar

Overall revenue for the company dropped 10% year-over-year.

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

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Spotted! Shaw descends to the ‘Upside Down’

A billboard kicks off a contest to promote Blue Sky’s Netflix integration.

Acura

Acura Dealers drive to the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

Roundtable2

What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.