Copied from strategy - MindShare

Mindshare launches new on-demand division

The new division was created in response to more diverse clients coming to the agency with last-minute requests.

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Corus pulls back the curtain on its fall season

The media co’s commissions included a pair of culinary series from Proper Television, as well as a greenlight for the third and final season of Mary Kills People.

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Rogers Media launches new City, FX streamers

The new ad-supported services promise to give viewers more archived and behind-the-scenes content than its previous video app.

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Blue Jays to air on Omni in third language

The Saturday games will be aired in Tagalog throughout the summer.

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Bell Media enters content partnership with WatchMojo

The agreement will see the media co. represent inventory for the video content producer and publisher in Canada.

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Spotted! The Body Shop’s whimsical take on a yogurt stand

Vegan yogurt and vegan “body yogurt” were part of this activation to drive home the brand’s anti-animal testing positioning.

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LCBO partners with Pride Toronto

This marks the first time in the festival’s 38 years that the retailer has shown official support.

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Bell Media unveils conventional, specialty pickups

Leading CTV’s drama acquisitions is ABC’s The Rookie and CBS’ Magnum P.I. reboot, while the media co also revealed additions to its specialty channels.

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ICYMI: Marketing Awards winners and more

Plus, Corus and Bell call it quite on the Series+ and Historia deal.

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TwitterFronts: MMVAs, Homestand Sports and more

The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.

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Corus gets serious about podcasts with new hire

The Canadian media and broadcasting company will roll out original content for the platform over the course of the year.

Copied from Stimulant - Golf

Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.

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La Presse pivots to programmatic ad model

The Quebec media company is going programmatic and creating a “La Presse network” for advertisers.

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.