Media in Canada
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Netflix’s growth in Canada set to slow: study

The SVOD’s growth rate will be outpaced by that of the overall OTT industry in Canada, according to eMarketer.

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Notable Life dives further into experiential with iYellow acquisition

The millennial-focused group is further diversifying its revenue streams through iYellow events.

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

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Facebook adds more third-party verification to video metrics

Some metrics, such as percentage viewed and 30-second views, are also being pushed out.

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Amazing Race Canada takes the lead: Numeris

The reality show grew its audience in most Canadian markets.

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Auto, financial services buy big in Toronto: Media Monitors

Ford took the top in Toronto, while Mitsubishi scored in Montreal.

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CBC gears up for Little League Championship broadcast

The deal is part of CBC Sports’ ongoing strategy to invest in high-performance, amateur sport.

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Index Exchange hires CFO, general counsel in Toronto office

Neil Dorken and Jason Cicchetti recently joined the growing adtech company.

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What are Canadians’ preferred social networks?

Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.

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Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

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Bell courts gamers with e-sports sponsorship

The telco used a recent Red Bull tournament to showcase its fibre internet product.

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Despite ad growth, Twitter’s stock takes a hit for Q2 results

Following the announcement, Twitter’s stock dropped 18%.

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Corus restructures its marketing department

The company’s SVP Dervla Kelly will lead a more streamlined marketing and social digital agency department.

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People Moves: District M, Crucial Interactive and more

Plus, one of Addictive Mobility’s former C-suite occupants has moved to an upstart digital marketing company.