Olympics

ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers

CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.

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Google’s ad revenues are up, but so are its costs

Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

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News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

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Canadian speed skater goes crypto for sponsorship

Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.

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Home to Win welcomes four new sponsors

Six brands from previous seasons will also return for broadcast integration and digital vignettes.

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Graham Moysey on his new role at IPG

The media veteran is about to get his first taste of agency life.

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Facebook tracks North American daily user declines

The company’s ad revenues grew last quarter, but time-spent has dropped.

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Tangerine becomes the Raptors’ official bank

Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

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Volkswagen communes with La Vraie Nature

TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.

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CTV sweeps the top-five: Numeris

Big Bang took the top, but the top-five also saw a mix of sports, drama and comedy.

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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Jay Switzer remembered

Friends and former colleagues recall their time with a giant in Canadian television and film.