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Mastercard, Cirque dive into new deal

The multi-year partnership is an extension of Mastercard’s “Priceless” platform.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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Canadian Tire takes Toronto: Media Monitors

The retailer made a big radio buy in both Toronto and Montreal.

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Mandatory carriage not a given, says CRTC chair

As four applicants vie to provide a new must-carry multi-ethnic TV service, chair Ian Scott emphasizes that mandatory distribution “is a privilege.”

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Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

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YouTube rolls out ad pods

The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.

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Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.

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Quebec publication gears up to wind down print business

According to president and CEO of Groupe Capitales Médias, Le Soliel will cease publication of its print newspaper in the next five-to-ten years.

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OverActive Media makes international play with Splyce acquisition

The e-sports company now operates on a global scale, opening itself up to bigger brand deals.

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Who’s activating at the Grey Cup?

Shaw, Nissan, and Mark’s are partners for this weekend’s football match.

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ICYMI: Networks pitch CRTC to replace OMNI

Plus, CBC has announced its holiday programming schedule, and LinkedIn is rolling out a student-focused feature.

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Amazing Race to return for seventh season

The reality show was one of the summer’s top-performing programs.

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Opinion: Bill S-228 needs to be a focus for all agencies

Two Mindshare execs explain why the implications could potentially have a larger impact than CASL or AODA.

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Consumer perceptions spoiled by unsafe ads: study

Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.

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Get your entries in for the New Establishment: Innovators

The final call for entries in this year’s program which recognizes mid-career professionals, is here.