Adidas FrontRunner

FrontRunner steps into retail with Adidas OOH campaign

The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.

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More than a quarter of app installs are fraudulent: study

AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.

RBC

RBC leads in Toronto, Montreal: Media Monitors

The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.

Clockwise from top left Matthew Bailey Kevin Kivi Jessica Chambers Jenny Croswell

Horizon bolsters senior exec team

Matthew Bailey, Jessica Chambers and Jenny Croswell have a combined 49 years media experience.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

Jordin

Rice Krispies goes all-out for holiday integration with Corus

Kin and Food Network have paired to produce a new linear holiday special starring digital-native influencers.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Kirstine Stewart goes ‘back to media’ in global role

The high-profile exec has been named to the executive committee of the WEF as head of media, entertainment and information sectors.

Labrosse

Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

Innovation Nation

ICYMI: Postmedia launches new series

Plus, a strike has been averted at the Globe, and Quebecor wants to reduce the carbon footprint caused by its production business.

tvShutterstock

New partnership aims to target based on TV habits

Advertisers will be able to digitally target people based on their viewing habits.

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Agency spending down, martech spending up: study

According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.

Woods Parka Lodge

Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.