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New partnership courts female e-sports fans (and sponsors)

Lazarus Esports and the SheIS Collective have inked a deal that they say is already attracting new potential sponsors.

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Landmark brings pre-show ads in-house with Broadsign

Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.

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CBC takes sketch comedy from stage to screen with new series

The series will focus on male friendship, toxic masculinity and race, filtered through a comedy lens.

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Jann premiere hits Canadian comedy high

The debut episode drew an average audience of 1.4 million viewers across its premiere and weekend encore broadcast.

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Toys “R” Us up to bat as new Blue Jays sponsor

The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.

ANTONIA THOMAS, CHRISTINA CHANG, NICHOLAS GONZALEZ, FREDDIE HIGHMORE

The Good Doctor finale wins the week: Numeris

It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.

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Horizon, Cossette lead sponsorships for Adult Swim Canada

A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.

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Another big buy for OLG: Media Monitors

CTV also stayed on top in Montreal.

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TSN 1040 revamps radio lineup

As its main market competition Sportsnet 650 gains ground, the Bell Media-owned station is changing things up to stay ahead of trends.

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SVODs and ads: It’s complicated

With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.