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CBC to nearly triple Cancon spending in 2017-18

The broadcaster has laid out plans to allocate $92 million annually toward the creation of Canadian-made content in the next four years.

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Cardinal premiere pulls in 1.3M viewers

The episode’s ratings haul makes the suspense thriller the most-watched Canadian show to debut in the 2016-17 broadcast year, according to Bell Media.

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Bell Media revenue up in Q4

OOH gains and subscriber jumps on TMN made up for declines in TV and a soft radio market.

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What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

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Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

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Spotted! Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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ACA joins the Media Rating Council

VP of digital Chris Williams with details on why it was important to align with the organization.

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Metroland ups Lisa Orpen to national sales VP

As the media company emerges from a challenging 2016, the focus is now on creating multi-platform solutions for advertisers to reach more targeted audiences.

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Digital ad revenue, subscribers up for La Presse+

The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”

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The Big Bang Theory takes the week: Numeris

The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.

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Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

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Bell Media restructures local radio, TV stations

More than two dozen locations across the country will be affected.

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Car2Go changes media strategy for Mercedes launch

As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.