CBC to nearly triple Cancon spending in 2017-18
The broadcaster has laid out plans to allocate $92 million annually toward the creation of Canadian-made content in the next four years.
Cardinal premiere pulls in 1.3M viewers
The episode’s ratings haul makes the suspense thriller the most-watched Canadian show to debut in the 2016-17 broadcast year, according to Bell Media.
Bell Media revenue up in Q4
OOH gains and subscriber jumps on TMN made up for declines in TV and a soft radio market.
Spotted! Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Metroland ups Lisa Orpen to national sales VP
As the media company emerges from a challenging 2016, the focus is now on creating multi-platform solutions for advertisers to reach more targeted audiences.
Digital ad revenue, subscribers up for La Presse+
The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.
The Big Bang Theory takes the week: Numeris
The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.
Pattison commits to transparency with expanded program
The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.
Bell Media restructures local radio, TV stations
More than two dozen locations across the country will be affected.
Car2Go changes media strategy for Mercedes launch
As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.