AOY crop

The first call for Agency of the Year begins

Agencies are invited to put their name in the hat before the competition’s submission period opens in June.

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Who’s ditching traditional TV in Canada?

While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.

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M32 Connect updates its ad offering, exec ranks

Co-founder Mo Kahlain on the company’s name change, new brand positioning and new management structure.

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

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TD signs with the Jays for five more years

The brand will see increased visibility and more event sponsorships.

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People Moves: Bell Media, Wavemaker and more

Plus, LinkedIn staffs up its Canadian sales team.

Alegria

Cirque du Soleil ad comes to life with AR

The Quebec entertainment company wanted to add an interactive element beyond a traditional print buy with Quebecor.

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Another sports streamer enters the Quebec market

TVA Sports Direct has the rights to the NHL Stanley Cup Playoffs, as well as the Montreal Impact and Rogers Cup.

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New partnership courts female e-sports fans (and sponsors)

Lazarus Esports and the SheIS Collective have inked a deal that they say is already attracting new potential sponsors.

Landmark

Landmark brings pre-show ads in-house with Broadsign

Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.

TallBoyz

CBC takes sketch comedy from stage to screen with new series

The series will focus on male friendship, toxic masculinity and race, filtered through a comedy lens.