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How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

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What Twitter’s election ad policy says about the digital landscape

The platform will ban political advertising during the pre-writ period legislated in Bill C-76, then catalogue ads during election period.

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Ideon Media inks deal with Mashable and more

An expanded deal with Ziff Davis will give Ideon the rights to Canadian impressions on properties like PCMag and Speedtest, as well as content on Mashable.

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Trader acquires LesPac

The expansion marks Trader’s first official foray beyond the auto sector.

Amazon

What will the duopoly look like in 2023?

Amazon and other players could slowly, but surely, disrupt the duopoly, according to Juniper Research.

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Apex Mobile acquires minority stake in Coastal Digital

The solutions provider will create exclusive technology and creative with Coastal, which is a custom ad company.

Corus

Q3 brings steady growth at Corus

Double-digit increase in television ad revenues compensate for low subscription numbers.

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Instagram allows brands to boost creators’ native posts

A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.

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The Globe experiments with ambient audio

Rather than take a dive into an expensive podcast strategy, Tourism Newfoundland scratched its audio itch in a smaller-scale way.

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The Raptors’ final wins the week: Numeris

More than 5.1 million viewers tuned in for Game 6 to watch the Raptors take the NBA title.

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Introducing your 2019 MIAs jury

Which industry pros will put entries through their paces this summer?

TV

Canadians love binge-watching, but do they love their TV service?

The average binge-watcher consumes four hours of TV in one sitting.

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RBC makes a play for the top in Toronto: Media Monitors

Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.

Vice

Vice Quebec cuts 20 jobs

The company has no plans to squash French-language content, even amidst a global restructure that will see a 10% staff reduction.

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Who is Canada’s mobile-only population?

The population of Canadians eschewing desktop devices is growing rapidly.