Boomers love traditional TV, but OTT penetration is strong: study
While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.
Rob Farina upped to head of iHeartRadio at Bell Media
The music and radio business veteran will expand his roles as head of the music streaming app, aiming to increase its subscriber base in Canada.
Programmatic to grow up, ad tech to consolidate in 2017: blog
Neil Sweeney, CEO of Freckle, on the trends he sees coming next year.
Spotted! Motorola’s mall funhouse
To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Maureen Holloway to headline CHFI’s new morning show
The longtime radio host will assume the host position following the retirement of broadcasting veteran Erin Davis.
Canadians would hand over their search history for a price: study
Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
The Big Bang Theory takes the week: Numeris
The comedy on CTV brought in the most single-night viewers of all daily programs from Nov. 28 to Dec. 4.
Amazon Prime Video launches globally
The SVOD service is now available in Canada and more than 200 countries around the world.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
MLS Cup closes record-breaking playoff season for TSN and RDS
Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.
L’Oreal dives deeper into shoppable video
Through a partnership with Toronto start-up DubDub, the cosmetics company can now embed purchase links in its videos.
Blog: How brands can supercharge social media growth
Jonathan Davids, founder and CEO of Influicity, on the tips brands should steal from influencers in order to boost their online presence.