La Presse focuses on branded content with new magazine

The lifestyle-based Dada will contain about 40% branded content, giving advertisers more content marketing opportunities.


Initiative adds VP of partnerships to leadership team

Emily Douglas takes on the newly created role after eight years with Touché Toronto.

Virtue Moir

How PyeongChang is faring with viewers so far

So far, nearly 30 million Canadians have tuned into coverage. But will the changes to men’s hockey affect audiences?


Google’s machine learning ad tool goes live

Auto Ads scan pages to make decisions on formats, placements and ad volume.

American Idol Judges

CTV brings back ‘American Idol’

The rebooted singing competition will anchor CTV Two on Sundays and Mondays.

Darryl Hilton

Kijiji adds new auto-focused sales head

After a redesign brought increased interest from dealers, the classified site has hired Darryl Hilton from Infiniti Canada.


CIBC partners with Buyers Bootcamp

Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.


Cossette Media defends Quebec government account

The CSPQ again names the agency as the official steward of its $260 million media buying operations.

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Rise arrives on Global’s midseason schedule

The series adds more high school drama to the network’s winter lineup.


Rogers stays on top in Toronto: Media Monitors

Meanwhile, Casino Montreal was the top buyer in Montreal.


Food Network goes to Chef School

The Corus-owned specialty net taps its talent for views online.


Facebook’s Messenger chatbot showcase launches in Canada

The new Discover tab for Messenger highlights brands and publishers that have created chatbots.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.


Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.