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VR spend on rise, but Canadians sticking with actual reality: study

The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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West (Coast) meets east as Corus shuffles radio deck

A new two-hour evening slot in Toronto has been created to bring Vancouver host Willy Percy into the mix, and a permanent replacement has finally been found for former morning personality Dean Blundell.

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Canadian International Auto Show holds the top spot: Media Monitors

The auto show purchased the most radio advertising in Toronto for the week of Feb. 20 to 26.

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Spotted! Northwest Territories goes fishing for tourists

A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.

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Oscars post slight gains on CTV

Sunday’s award show was watched by an average overnight audience of 5.5 million viewers.

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Turcke to NFL, Lennox upped at Bell Media

The media company has announced a change in its upper ranks as Mary Ann Turcke leaves after 12 years.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

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Our Homes Media expanding into Toronto

The media company’s director of sales and marketing said that its local focus has been the key to growth across its 14 titles.

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Yellow Pages taps Ali Rahnema to lead Mediative

The former chief operating officer of Star Media Group’s digital division will head up the digital marketing company following a near year-long transition period.

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Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.

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Pink Triangle Press names new executive director to helm all-digital operations

Industry veteran David Walberg says the LGBT-focused media company has had to look to a model that’s not ad-dependent online, and will now move to capture a younger audience.

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City, FX unveil mid-season premiere dates

The winter line-ups include police drama Shots Fired, historic drama Bette and Joan(s) and a return of the popular drama Prison Break.

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NHL names official paint partner

PPG has signed on to a multi-year deal with the hockey league.

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ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…

In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.