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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.

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Spotted! Blessed are the meek

Cloaked handmaids caused a stir in some cities.

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Air Canada Fan Flight campaign scores with sports fans

As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.

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LG partners with Canadian chef on video series

Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.

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Global News expands digital, local coverage

VP Ron Waksman shares how the site went from “literally no online presence” to the #2 news site in five years.

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Playoffs round two broadcast details announced

Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.

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ICYMI: Wavemaker gets kudos for its workplace culture

Plus, two new Dragons arrive in the Den.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

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Bell Media says yes to Where To I Do? season two

The inaugural project produced through the companies’ original programming pact has been renewed ahead of its season one premiere on Gusto next month.

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Spotted! Oh Henry has the munchies

The candy bar company created a candy pop-up and limited-edition bar, with the aim of owning the 4:25 timeslot.

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NHL introduces four new in-ice ad placements

Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.

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Facebook’s revenue surges in Q1

More than 90% of the company’s ad dollars now come from mobile.