Rajma

T-fal seeks South Asian shoppers with influencer play

A cooking video puts a new product in front of a growing audience thanks to a successful young social channel.

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Rob Norman to semi-retire from GroupM

The veteran chief digital officer will transition into a part-time role as an advisor in January.

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CBC unveils Christmas programming lineup

The pubcaster’s festive slate includes a two-hour, B.C.-shot Murdoch Mysteries special and comedy MOW A Christmas Fury.

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Toronto’s Now mag takes the crowdfunding route

With print revenues in decline, the free weekly looks for “a little love” from readers.

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More than 40 laid off at Bell Media

Production and post-production positions were let go, along with several on-air hosts and journalists.

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ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

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Think Mint Media acquired by Elevator

The B.C. media shop’s founder is set to focus on a social media product her company developed for its top client.

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Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.

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Rogers spending more promoting Christmas radio

The all-Christmas, all-day strategy has paid off for CHFI, giving it a wide lead over competitors in January.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

KEAdvil

Advil sweats it out with influencers

An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

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TheScore settles into the living room with Alexa

While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.