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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Brigitte Vincent joins Groupe V Media

The former programming exec at Corus begins her new role in October.

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ICYMI: Winners for the Bing Agency Awards and OOH Showdown

Plus, Disney announces brand partners for Star Wars promotions and Google Canada announces a news literacy program with the CJF.

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Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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Social brand business growing at Blue Ant Media

The company has hired Sady Magendran as managing director for its Blue Ant Plus division.

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Inside Zoomer’s plans for On The Bay Magazine

The strategy behind founder and publisher Jeffrey Shearer’s magazine merging with ZoomerMedia’s The New Classical 102.9FM.

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Canadian Living unveils redesign

The new design and editorial shift aims to keep older readers happy while reaching more of the millennials that have grown into its core demo.

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Taco Bell targets Gen Z with unconventional influencers

For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.

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Vice strikes a deal with Bell Media

The U.S. news magazine series Vice News Tonight will broadcast on both Much and HBO Canada.

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CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.

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TLN brings national sales in-house

The media company has hired Graeme Mackrell as the first national account manager under the new structure.

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Comedy unveils its politically charged line-up

From returning series The President Show and The Beaverton to the new series The Opposition with Jordan Klepper, many of comedy’s programs are lampooning current politics and media.

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CBC ad revenue spikes in 2016/2017

Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.

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Amazing Race Canada holds at the top: Numeris

The reality show, and most of the country’s top five programs, posted gains over the previous week’s audiences.