anti-bullying-4000x2327

Sponsored

How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

BMW WeChat

BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

image3

Spotted! An outdoor Transition between work and play

Office dwellers were invited to get outside in a bid try on eyewear that combats UV rays and eyestrain from blue light.

handshakeShutterstock

People Moves: Loblaw Media, GasBuddy and more

Plus, content agency Fifth Story hires current AMA Toronto president Matt Chong.

TV

CBC revenue up in 2018 as private broadcasting slide continues: CRTC

Overall broadcasting revenues in Canada dipped by 1.2%, while CBC revenues jumped to $1.06 billion in its conventional TV business.

Prime-Time-Sports-Host-Bob-McCown-Departs-After-30-Years-678x381

ICYMI: Bob McCown signs off, CBC helps explain gynecology

Plus, new Much doc tackles the HIV stigma, and Littlekenny gives the Letterkenny crew an origin story on Crave.

markus-spiske-207946-unsplash

Roundel taps Index Exchange for unique data partnership

New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.

John-Montgomery-GroupM-hed-2016

Cannes 2019: Inside the new body tackling brand safety

GroupM’s John Montgomery on how (and why) the new Global Alliance for Responsible Media came about.

Xumo

Upfronts ’19: Blue Ant partners with Xumo, Diply and more

As linear grows, the multimedia company wants to ensure it’s growing its digital footprint sustainably.

casual-cellphone-communication-1262971

Weather more popular than social on mobile: study

New study finds communication still the most frequent activity, iPhones the brand of choice.

Hellmanns-FoodRescue-623x350

Cannes 2019: Canadian agencies win two Media Lions

FCB/Six and Initiative win Silver for “Back to Africa,” while Ogilvy and Mindshare take Bronze for a stunt as part of Hellmann’s “Real Food Rescue.”

TARC

The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

LIFE BELOW ZERO: SERIES 6

Upfronts ’19: Blue Ant unveils originals

New series will cover some of Canada’s most risk-taking workers and spooky hotels.

RaptorsN

The Raptors rapture continues: Numeris

Games three and four of the NBA Finals drew viewers in every Anglophone market.

alexander-dummer-150646-unsplash

Tablet ownership peaks as market saturates: study

Users still love tablets for video, but less so for audio and news.