anti-bullying-4000x2327

Sponsored

How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

jacek-dylag-782819-unsplash

Breaking down Canada’s drive-to-store ad spend

Nicolas Rieul of S4M says advertisers might be putting too much spend behind “pushy” ads.

McDeliveryPRboard

Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

Slots

OLG holds on to top spot: Media Monitors

In Toronto, the top-five remains relatively unchanged while Tim Hortons up its spend significantly in Montreal.

Cannes Lions 2019 : Day One

Cannes 2019: Canada nabs nine Media nods

Initiative, Mindshare and PHD are among the agencies recognized as finalists for the category.

sergey-zolkin-192937-unsplash

How peak internet penetration affects devices, ecomm and ads

Bond Capital’s Mary Meeker has issued the firm’s annual report, which identifies what’s driving online dollars, and what’s stagnating.

tyler-lastovich-453182-unsplash

Spotify adds targeting for podcast advertising

New podcast listener targeting will reach free users, opening space previously unavailable to marketers.

Vice HIres

Vice focuses on business development with senior sales hires

Eyal Zilnik and Aisling Forkan both previously held media sales roles at several high-profile companies.

TSN

Raptors rake in the views for broadcasters, social media, brands

TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.

andres-jasso-1331750-unsplash

Canada’s TV stable: GroupM

Even amidst digital gains, TV will see a stable two years – with digital playback a major driver.

Copied from Playback - Orphan Black S4

ICYMI: New board members at COMMB, Orphan Black returns (in audio)

Plus, production begins in Toronto on new CTV medical drama, Transplant.

money, Canada

AcuityAds revenues up by more than 200%

The adtech provider signed significantly more clients, including a global financial corporation, resulting in a huge lift.

FakeNews

How fake news affects Canadian media trust

A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

Boris Large

GroupM opens Midas Exchange outpost in Canada

Orion Worldwide’s Boris Cho has been tapped to lead the Canadian operations of WPP’s corporate trade arm.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.