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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Snap’s Q2 reveals a big turnaround

The social media company saw a sharp increase in revenue – sending stocks way up.

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Bell Media to acquire V, Noovo

The deal marks Bell Media’s first move into French-language conventional TV and includes ownership of ad-supported VOD Noovo.ca.

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The Amazing Race Canada continues its draw: Numeris

Coverage of the Calgary Stampede continues to take place in western markets, while nationally the country tunes into unscripted.

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Ad Standards report: Compliance up, but complaints rising too

Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.

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Contobox introduces shoppable ad unit

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

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NewBase rebrands as Hatch64

Formerly Publicitas, the media company is now an independent entity, focused on ‘blended’ growth in both Canada and the U.S.

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Rogers’ big magazine sale puts media revenue down for Q2

Excluding the titles it sold to St. Joseph Communications, Rogers says its media revenues would have been flat – driven mainly by the strength of Sportsnet.

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GroupM moves Christian Juhl to top global post

Kelly Clark will step down, with Christian Juhl of Essence taking over as CEO on Oct. 1.

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Publicis Media names Alastair Taylor CEO

The former Spark Foundry CEO will head up Canadian operations for all brands.

Slots

OLG regains its lead: Media Monitors

The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.

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Spotted! Yellofruit’s Big Banana Car hits the road

For the frozen dessert manufacturer, there’s always money in the banana car.