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Pattison Broadcast Group digitizes with Lift Interactive

A partial stake in the Edmonton agency helps Pattison dive head first into its digital transition.

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Star Metroland updates digital ad solutions

In an effort to become a “better full-service partner,” the company is looking at its targeting and ad load features.

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How engagement differs between content and ads

A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.

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ICYMI: Twitter bans political advertising, Narcity expands stateside

Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.

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2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

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2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

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Facebook solid in Q3 despite public controversies

The social media platform increased revenues 29% year-over-year as public scrutiny grows over the company’s ethical responsibilities.

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Donald Lizotte to take the reins at CBC Media Solutions

The longtime media veteran will hop from Quebecor to CBC, officially replacing longtime CRO Jean Mongeau.

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Crave growth drives good results for Bell Media

Although TV ad revenue was down due in part to the 2018 FIFA World Cup, the telco and media giant boasted a strong performance in various segments.

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Who took home hardware (and made history) at AOY?

A new media agency topped the annual awards, the culmination of a long journey.

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CRTC sets public hearing on V’s ownership change

Bell Media plans to acquire V and AVOD service Noovo.ca in a transaction valued at $25.2 million, with a tangible benefit package of around $2.5 million.