Articles Tagged ‘2013’

2014

Associations reflect on 2013: ACA

The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.

Chris Williams, IAB Canada President - headshot July 2012

Associations reflect on 2013: IAB Canada

President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.

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Associations reflect on 2013: ICA

The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.

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Media Agency of the Year: OMD grows for Gold

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.

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MAOY Bronze: Media Experts’ holistic approach

The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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GroupM adjusts global ad spend forecast downward

The company has decreased its forecast based primarily on continued economic issues in Europe.

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Global ad spend gets slight downgrade

Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.

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Entries open for Young Lions and Young Marketers

The Globe and Mail has announced the launch of Canada’s qualifying competitions for the 60th anniversary of the Cannes Festival of Creativity.

Tenors

Jolly St. MiC: Target Holiday Road Trip hits Toronto

The retailer’s latest experiential campaign will be offering Torontonians Starbucks gift cards, Target swag, a downtown shuttle service and holiday tunes.

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JWT launches its 2013 trend list

Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.

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Target spreads the holiday cheer

The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.

Money

Zenith adjusts Canadian ad spend forecast

Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.