Articles Tagged ‘Abby Worthington’

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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What’s next for 2017: Out-of-home

Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.

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Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.