Articles Tagged ‘Abby Worthington’
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
What’s next for 2017: Out-of-home
Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.
Abby Worthington on how out of home can prove its worth
With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.