Articles Tagged ‘ACA’

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ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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ICYMI: A tasty new TSN partnership

Plus, a new code of conduct to fight harassment and a Canadian original renewed for City.

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

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Judy Davey on trust, simsub and where TV goes from here

The ACA’s VP of media policy and marketing capabilities says TV still has a lot to be proud for — but there are changes she’d like to see down the road.

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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ACA, IAB echo media warnings over food ad regulation

Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.

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Bell offers up new solution, asks CRTC to reverse simsub ban

Accompanying the application was a Bell Media-commissioned report arguing the decision has already cost the Canadian economy an estimated $158 million.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

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Study finds under 50% of its impressions viewable and valid

All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.

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The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.

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ACA and ACTRA granted intervenor status on simsub

The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.