The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.
The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.
New digital numbers from comScore delve into viewability, ad fraud and ad blocking.
Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.
Olive Media’s Ray Philipose suggests a dive into ancient history to bring an end to online ad fraud once and for all.
Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.