Articles Tagged ‘ad spend’

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Ad-blocking, load times among top challenges for advertisers: study

AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

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Canadian ad spend growth to jump slightly in 2017: report

According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.

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Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

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Media owner ad revenue to grow by 6% in 2014: Magna

Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.

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Ad expenditure gets slight boost: ZenithOptimedia report

The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.

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Canadian ad spend to rise in 2013

The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.

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ZenithOptimedia reviews ad spend forecast

In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.

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Internet ad spend hit $85 billion globally in 2011: GroupM

Facebook was the top publisher for the year in Canada, according to the yearly report.

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Zenith adjusts Canadian ad spend forecast

Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.

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ZenithOptimedia adjusts ad forecast

The media co has dropped its expenditure forecast following economic slowdowns.