AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.
Despite growth decreasing overall worldwide, Canada’s market will increase marginally.
According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.
Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.
Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.
The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Facebook was the top publisher for the year in Canada, according to the yearly report.
Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
The media co has dropped its expenditure forecast following economic slowdowns.