Articles Tagged ‘Adam Mitchell’

Copied from Playback - Olympic Rings

What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

PyeongChang2018

CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.