Articles Tagged ‘AdChoices’

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AdChoices compliance is up, complaints down

Brands, media companies and ad networks are providing more notice of privacy policies, but some consumers report issues when trying to opt out.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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How much do consumers understand ad-targeting?

Complaints in the latest Advertising Standards of Canada’s annual Compliance Report show that Canadians still don’t understand the process.

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How Canadians are responding to AdChoices two years in

Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.

The AdChoices logo designed to notify consumers of interest-based advertising

Report singles out privacy intrusions in ad targeting: OPC

The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.