Articles Tagged ‘Addictive Mobility’

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Pelmorex acquires Addictive Mobility

The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.

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Addictive Mobility rethinks its executive operations role

La Presse’s Shannan LaMorre joins a mobile ad tech firm in growth mode.

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Addictive Mobility makes moves in Montreal

The hiring of TC Media’s Alexandre Rouleau is a crucial part of reaching out to agencies in the French market.

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ICYMI: Cannes creates festival advisory committee

In case you missed it: P&G’s Mark Pritchard is among those named to Cannes’ new committee, Addictive Mobility investing in the future of programmatic and more.

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Havas selects Addictive Mobility as preferred mobile partner

The mobile company was picked following a review of the agency’s vendors.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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What motivates people to block ads?

Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.

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Addictive Mobility launches new products

The new suite of products is aimed at capitalizing on mobile screen’s full real estate, while also keeping messaging short and sweet as attention spans decline.

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New leader for TubeMogul in Canada

Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.

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ICYMI: Comedy’s new female host, Addictive Mobility adds staff

In case you missed it: Samantha Bee’s new Comedy show has a launch date, Addictive Mobility added six staffers and how the U.K.’s Sky is gamifying the commercial break.

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ComScore expands viewability offering

The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.

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Dana Toering moving to Addictive Mobility

AOL Canada’s head of partner revenue and development is joining the company as CRO.

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Addictive Mobility focuses on apps with new launch

The company has launched Constellation mDMP, a fully dedicated mobile in-app data management platform.

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Addictive Mobility pilots in-app re-targeting tech

The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”

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Guinness’ mobile ad unit puts a pint in users’ hands

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.