Articles Tagged ‘Adobe’

digital

Data and consumer insights still evading marketers: study

A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.

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ICYMI: Restructuring leads to 80 job losses at Global

Plus, CSA hosts announced, and a new chatbot tool from Adobe.

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Grant le Riche moves to Argedia Group

The former TubeMogul managing director has moved over to the agency search and management consultancy.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Adobe to acquire TubeMogul

The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.

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Print flyers aren’t dead: Black Friday report

Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.

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Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

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Adobe partners with comScore

The partnership strengthens the duo’s ability to provide insights on the manner, time and device on which content and ads are being consumed.

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How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Publicis Groupe and Adobe go to the cloud

All agencies in the group will be using the new Always-On Platform to help reach its goals of getting 75% of its revenue from digital and emerging markets by 2018.