Articles Tagged ‘Adrian Capobianco’

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Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.

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Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

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The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

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Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

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A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.

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Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.

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Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

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Vizeum taps former Proximity exec to lead agency

Dentsu CEO Annette Warring has hired Adrian Capobianco for the umbrella group’s “challenger brand.”

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Panasonic shows off latest cameras

The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.