Articles Tagged ‘ads.txt’

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What to know about ads.cert

Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.

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ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.