Articles Tagged ‘advertising opportunity’

Copied from Playback - radio7

Indie88 unveils programming lineup

The station’s general sales manager Susan Orr tells MiC about the sponsorship opportunities available around the newly released schedule.

Copied from Playback - red tv

Shaw Media introduces new TV ad option

The live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.

Tubetime

Tubetime aims to make social TV discovery easier

The Montreal-based company says it is open to working with program makers and broadcasters to integrate branded engagements as part of its new all-in-one TV app.

MIC-REALHOUSEWIVES

Rouge Beauty expands salon network

The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.

Tonight

Tonight’s non-paywall strategy

The free daily has beefed up its online offerings, with more content and ad units, in response to the recent surge of digital subscription services.

sailboat

Sailing Billboards hit the water

The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.

money1

TC Media inks deal with Livestream

The partnership gives the publisher rights to sell ad formats on the video-streaming platform.

AllPlatforms_01

Shaw gets mobile with new service

Called Shaw Go, the media co is launching a series of TV content apps, first for Western Canada’s Movie Central, with the second coming within a month.

OvertheRainbow

CBC’s search for Dorothy goes social

The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.

Andrea Jenna

Teletoon takes on first hosted kids block

The specialty channel is bringing in Andrea Jenna as host for its Thursday night kids block, with more integration opportunities for brands.

OCAD

Zoom Media adds OCAD to its portfolio

The university will add 50 boards in campus washrooms before the start of the fall semester as part of the new representation deal.

Games

Teletoon launches a free preview

The Astral and Corus-owned channel is letting non-subscribers watch its shows for free and projects an increase of 4.5 million viewers during the period.

YahooScreen

Yahoo! Canada launches Screen

The company has kicked off a new video platform, which includes international and homegrown content from partners including the CBC, Morgan Spurlock and ET Canada.

Copied from Playback - SwitchTheListener-1

CTV flicks a digital Switch

The six ep digital series, a spin-off of The Listener, will act as an extension to the primetime drama.

Computer

TC Media partners with Glacier Media

The deal bolsters TC Media’s presence in Western Canada.