Articles Tagged ‘Adweek’

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The benefits of taking native out of walled gardens: report

An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.

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NY Ad Week blog: The path to sustainable advertising

MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.

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Yahoo unifies programmatic under BrightRoll brand

The media company has integrated all its advertising products under one banner.

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Facebook further aligns with TV

The social media co is now allowing video ads to be bought using total rating points.

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New Google ad products target right time, right place

The company has launched two new products during AdWeek, highlighting its focus on reaching customers when it most matters.