Articles Tagged ‘Agents of Necessity’

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Blog: Is it time to take off the rose-coloured glasses?

Agents of Necessity CEO Sarah Ivey on why the changes in the air at Cannes could be a golden opportunity for media agencies to reinvent themselves.

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Blog: The next generation of search will change, well, everything

Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.

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Ad safety: Isn’t this the Google we created?

Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.

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Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.