Articles Tagged ‘Aimia’

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

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ICYMI: Facebook and Instagram get ‘snappy,’ Canada’s smallest TV station closes

In case you missed it: Instagram and Facebook have added new camera options including live streaming and facial filters, CJBN in Kenora will close in January and Bonnie Hillman has been named chair of SMCC.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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Untargeted marketing is damaging brands’ image

If your marketing creative is irrelevant and untargeted, consumers will hold it against you in the future, says Aimia research.

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Spotted! The Art Truck brings photography to Toronto’s streets

Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.

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Aeroplan makes a big splash

The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.

Scott Suthren

Big data must benefit consumers: Suthren

At the DX3 conference in Toronto, Aimia’s Scott Suthren shared his insights on how agencies can use big data best in 2013.