Articles Tagged ‘Air Canada’

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Ford cruises to the top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

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Fido takes the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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Acura Dealers drive to the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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Air Canada stays on top: Media Monitors

The airline bought the most radio advertising in Toronto for the second week in a row.

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Air Canada lands at the top: Media Monitors

Although Air Canada purchased the most radio spots, the highest category buyers in Toronto were car and truck dealer associations.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

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Why Rio inspired Air Canada to get more social

The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.

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New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

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Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

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Discerning comedy fans only, please

How JFL 42 is carving out a niche in Toronto’s crowded events scene.