Articles Tagged ‘Alastair Taylor’
The industry issue Alastair Taylor wants to tackle as CEO of Starcom
In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.
The thinking behind Molson Coors’ brainy TSN campaign
How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.
MEC’s prescription for a successful 2015
What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
Alastair Taylor named Pauchuk’s ‘right hand’ at MEC
The former SVP and managing director has been promoted to a new role at the agency.
The Super Bowl Ad Challenge kicks off
CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.
Corona lives it up
The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
MEC Canada announces new SVP, managing partner
Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.