Articles Tagged ‘Alex Panousis’

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems โ€“ see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

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The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Tom Olesinski steps down at Havas Media

The move will see media president Alex Panousis become the executive lead for the media group, reporting to president Lisa Evia in Chicago.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Alex Panousis on making the most of media in 2019

The president of media for Havas Canada believes agencies should spend the year tapping an older workforce and digital whisperers to get ahead.

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Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.

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Alex Panousis on attrition, education and future-proofing

The Havas Media president wants to ensure the media industry goes into the future learning from mistakes.