Articles Tagged ‘Alex Panousis’

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Alex Panousis upped at Havas

Panousis will now lead the Havas Village, which encompasses creative and digital operations, while Valérie Beauchesne has joined as VP of media.

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Are brands missing opportunities with the 50+ cohort?

Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.

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Canadian attitudes toward love and AI

Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.

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Talking Talent: How to find fluidity and adaptability

Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

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The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Tom Olesinski steps down at Havas Media

The move will see media president Alex Panousis become the executive lead for the media group, reporting to president Lisa Evia in Chicago.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?