Articles Tagged ‘Alliance for Audited Media’

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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Another level of verification for digital publishers

The Alliance for Audited Media has introduced AAM Quality Certification.

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AAM partners to fight ad fraud

The organization has teamed up with Brazil’s Institute of Verified Communications to address and combat issues including viewability and transparency.

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Vividata launches with inaugural study on newspapers, magazines

An industry-led collaborative study shows that Canadians across ages love to read and are embracing the experience across print and digital platforms.

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Globe and Mail tops in paid circ: AAM

The paper’s Saturday and weekday editions hold the top two spots while La Presse in Quebec is #3, according to the latest Alliance for Audited Media report.

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AAM changes reporting structure for newspapers

All newspapers being measured by the organization in Canada and the US will report quarterly data by 2015.

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Magazine subscriptions and single-copy sales down: AAM report

While those two numbers are down, digital replica edition numbers are nearly tripled for the same period last year, according to the measurement company.

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Magazine circulation and sales down: report

Chatelaine has the top circulation and single-copy sales according to the latest report, which measures the period ending June 30.

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AAM makes newspaper reporting changes

Joan Brehl, VP and GM of the organization, tells MiC about what she calls historical updates to the way newspapers measure their circulation in Canada.

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Magazine circ, subscriptions drop: AAM report

Chatelaine had the highest total paid circulation, Canadian Living the most single-copy sales and Canadian House & Home the most digital replica sales for the last six months of 2012.

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Making money on mobile and digital: study

All publishers say they will be activating on mobile devices by 2014, according to the AAM’s third annual study on media innovation.

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Blog: Veronica Holmes at the AAM Conference

The ZenithOptimedia president of digital checks the industry’s pulse at the renamed organization’s annual conference.

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ABC changes its name

Joan Brehl tells MiC why the organization has launched a new brand identity, now called the Alliance for Audited Media.