Articles Tagged ‘analytics’

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

sportsTVShutterstock

Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

Deb Roy

TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.