Articles Tagged ‘analytics’
Understanding day-by-day media consumption: TouchPoints
Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.