Articles Tagged ‘Andrew Saunders’

strategy_Oct9-237 (1)

MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

unedit-261 (1)

MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

strategy_Oct9-238

MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

strategyJuly17-170

Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

Copied from strategy - strategyJuly17-183

The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

mediaInnovationAwardsTrophies

Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.

shutterstock_285024590

Globe Drive gears up for editorial refresh

The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.

Greg Doufas

Greg Doufas upped to C-suite at Globe

The publisher has realigned two executive roles as it increases its focus on data-driven consumer insights and events.

Connie Corner, director of brand partnerships; Robert Jenkyn, managing director, advertising, Globe and Mail

Photo Gallery: Globe Media Group’s relaunch party

Foosball, small nibbles and electropop were on offer as the Globe celebrated with advertisers at a party on Thursday night.

Screen Shot 2015-09-09 at 10.27.20 pm

The Globe Alliance bags Hearst representation

With the addition of Hearst Digital Media to its portfolio, the network’s new lifestyle and entertainment division is aimed at building custom executions for brands.

mobile targetnig

Inside the ad opps on the Globe’s new app

Details on goals for the reworked version, and the new ad options that will be launching on the platform next winter.

eliteDaily

Globe Alliance expands millennial reach

The group has signed with Elite Daily, representing Canadian advertising for the site.

Handshake

Nadbank and PMB members approve merger

The new service will streamline newspaper and magazine measurement data into four annual reports.

RobertJenkyn

The Globe and Mail hires new head of sales

Robert Jenkyn takes on the new role of managing director of national advertising.

Photo: Buddawiggi, Flickr Creative Commons

Three new board members for IAB Canada

Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.