Articles Tagged ‘Anthony Attard’

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Ram gets in on the NHL playoffs action

The auto manufacturer will promote a fantasy contest through a multiplatform campaign and sponsor a special radio segment.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.

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Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

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Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

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How Rogers is reaching out-of-market NHL viewers

The media co and Google are pushing video clips of NHL goals viewers might have missed online to drive subscriptions to Rogers NHL GameCentre LIVE.

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Rogers tweaks hockey plans

Will scheduling changes bring higher ratings for the media co in its second year of national hockey?

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Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.

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Rogers sets off on a hockey tour

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.

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Sportsnet unveils cross-platform Blue Jays coverage

The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.

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Rogers Media hires new VP of integrated sports sales

Anthony Attard, who most recently worked at MLSE, joins the company at the end of the month.