Articles Tagged ‘Apple’

SearchAdsApple

Apple’s App Store search ads come to Canada

In a marketplace of two million competing products, brands can now buy placement atop organic search results.

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Mobile OS use overtakes desktop globally, but Canada lags: study

StatCounter’s five-year reports show that Android has become the most popular operating system for internet users globally, but for Canada, desktop still boasts the highest share.

tablet

Apple still rules on tablets: MTM

According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.

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Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.

engagement report

Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.

Will Pate Headshot

Did Apple’s updates provide any meat for media?

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.

BrockLeeson

Pick your Platform: Brock Leeson dispels messaging myths

From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.

ArminHuska

Pick Your Platform: Armin Huska on the connected car and Amazon’s Dash

Mindshare Canada’s chief digital officer on the conundrum of predicting the next big thing, and the two innovations that are exciting him most at the moment.

DeborahHall

Pick your Platform: Deborah Hall on the potential of beacons

The CEO of Performance Content Group on beacons, the next frontier in mobile data intelligence.

Copied from Playback - ipad2

Tablet penetration growing faster than ever: MTM

The latest Media Technology Monitor data shows that tablet penetration has reached 42%, with most using the devices to watch videos.

CanadianFamily

Canadian Family launches sponsored iPad edition

The launch kicks off with the magazine’s March issue and is part of a larger initiative from publisher St. Joseph Media.

NeilSmile

Blog: Mobile World Congress moves from the handset to mobile computing

Juice Mobile’s CEO Neil Sweeney wraps up the week, saying Samsung leads the way with innovative launches in Barcelona.

NeilSmile

Blog: The goods on Firefox’s new launch

Neil Sweeney, president and CEO at Juice Mobile is giving MiC readers the rundown of the top news from this week’s Mobile World Congress in Barcelona.

computer

Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

BachelorCanadaBrad

The Bachelor Canada adds an app

The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.