Articles Tagged ‘AppNexus’

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Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

HeatherForrester

Heather Forrester joins TC Media

The former Appnexus country manager has joined the media company as VP of sales for shopper marketing, ad network and media.

MRubenstein

The future of RTB in Canada

AppNexus president Michael Rubenstein talks to MiC about how the space will grow in 2013 and on programmatic reserve buying.

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Astral Media and Cineplex join CPAX

The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.

HeatherForrester

AppNexus announces Canadian GM

The real-time advertising tech company’s Toronto office will launch within a month and be headed up by Heather Forrester.

Computer

Corus joins CPAX

MiC talks to Shaw’s Paul Burns and CBC’s Jon de la Mothe about the progression of the RTB exchange, which also includes Rogers Media.

Loonie

Microsoft Ad Exchange launches in Canada

The real-time bidded marketplace started in the US earlier this year.