Articles Tagged ‘Association of Canadian Advertisers’

CarpathianPrince / Shutterstock.com

The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.

sven-scheuermeier-106767

ACA and ACTRA granted intervenor status on simsub

The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.

A76F8969

Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

computerShutterstock

Click-through rates still a thing

Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.

DaveyACA

Judy Davey moves to ACA

The former Zenith and Molson exec has taken on a senior role with the Association of Canadian Advertisers.

cmdccrtc

Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - red tv

Let’s Talk TV: Simultaneous substitution

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.

2014

Associations reflect on 2013: ACA

The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.

Copied from Playback - ipad2

Digital Advertising Alliance of Canada launches new initiative

The consumer-facing program uses the Ad Choices icon to give online visitors more information about the types of ads they are seeing.

Computer

comScore enhances tracking tool

The revised Ad Metrix Social allows advertisers to track ads on social networking sites.

PB Etan handshake

ACTRA, advertisers and agencies strike new labour deal

The new three-year agreement calls for annual rises in performance fees and residual payments.