Articles Tagged ‘Astral’

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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Astral launches new digital highway boards in Toronto

The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.

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ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.

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Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.

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Bell Media changes Quebec, OOH leads

Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.

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ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

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Astral expands underground network in Montreal

The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.

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Astral launches data-driven OOH product

The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.

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Spotted! The White House comes to Toronto (sort of)

CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.

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Astral grows its digital portfolio

The Bell Media out-of-home company is adding to its roster of large-format digital faces and expanding its services in the GTA and outside Toronto.

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OMAC updates industry inventory mapping tool

Users can now access and geo-locate 90% of the OOH inventory across Canada.

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Astral wins Vancouver airport account

The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.