Articles Tagged ‘A&W’

Beyond Burger

A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

A&WMS

A&W hopes to snap up millennial spirit

The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.

futureOfFood

How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.

awFloatThrou

Spotted! A&W’s new delivery service

The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.

Air Canada Instagram

Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

RogersAlerts

Rogers launches SMS deal service

The new Rogers Alerts program will allow participating retailers, such as Sears Canada and Future Shop, to send geo-targeted ads to Rogers wireless customers near its stores.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.