Articles Tagged ‘Bacardi’

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Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

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Bacardi gets premium

The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.

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Bacardi to unveil new attitude in 2014

The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.

Drambuie

Spotted! Drambuie hypnotizes a new generation

Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.