Articles Tagged ‘Barbie’

Mattel 20131114

Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.

MATTEL CANADA, INC. - Mattel and Walmart Canada Revolutionize

Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.

Barbie

Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.